Fair point, but this is the reason I tipped over, just to give you an idea of whats going through my head. This guy had a legitimate issue. An embarrassing one from the OEM's standpoint, as the TUF product line has ALWAYS had a 5-year warranty. Its part of the TUF branding, its part of the sabertooth and gryphon lines' sales appeal. They had a systems hickup that caused the board to show up as '3 years'. Okay that's an honest mistake. The guy contacted Asus and they fixed it all up. Wait, no they didn't. They put up a brick wall and refused to honor the warranty. Bad news, but also something that is most likely a systems error and the staff weren't trained enough in the offered product lines to see the issue (though they SHOULD HAVE). So the guy told us here (which is what should happen) and Raja jumped on the thread. Raja, the ASUS online representative for the company to (most) English speaking hardware websites, who showed up to save the day! After Raja showed up, the guy got his board warranty honored and everything turned out fine! Wait, no it didn't. Even with the secret Konami-code warranty cheats that Raja offered, not to mention the red flags that SHOULD have been raised to make sure this sort of public, highly visible and vocal user gets taken care of, ASUS STILL screwed it up. in other words, their ineptitude was so thick that people in high-up places within the company cant even force the process along manually. Yes this is ONE instance. but if you look at the way it was handled, and if you look at the almost weekly "WTF Asus" threads that pop up here, you get a pretty consistent picture.