Newsflash!!! This kind of stuff has been going on for the last fifty years! It's called marketing. If you haven't heard about it you must have been living under a rock since the early 1980s. This has been going on for years man, decades even. This isn't a new concept by any stretch of the imagination. As any company should do. If there is a warrant the company being served has the legal obligation to hand over said associated data and if they disobey said warrant they would be held in contempt of court and the executives could be imprisoned themselves. Again, not a new concept by any means. I'm going to poke some holes in this. Big fucking deal. As long as said data doesn't contain actual personal and personally identifiable data, it is just that... reports for analysis and research. Again, this shit's been going on since the early 1980s man. Get over it man, we've been the subject of this kind of shit for years. Oh... like nVidia knowing about why their drivers are suddenly causing systems world wide to spontaneously BSOD? That would be a perfectly valid business reason and one that I would be very damn happy that Microsoft shared said data with nVidia so as to better allow them to fix their shit. Again... as long as it doesn't contain personally identifiable data there is not a damn thing any judge or lawyer can do about it. Now if it actually named you, personally, in said data... then there would be a problem and the result of that would be a lawsuit so fucking big it would be able to eclipse the sun.