category_five
Limp Gawd
- Joined
- Sep 10, 2004
- Messages
- 193
Public Relations companies send out these press releases as cheap news. News companies (like [H]ardOCP) pick through these press releases on slow news days. The good PR companies make press releases that read like a news story, the newspapers and online news aggregators can post the stories in their entirety and no one is the wiser that its a PR piece; it reads like a real article. In the case of this press release its obviously not something that can be reprinted directly without sounding like an advertisement. So this PR company is pretty obvious and unsophisticated. Furthermore this PR firm committed what amounts to a grave sin in PR - lying on a press release. That will quickly get a PR company banned from getting free airtime in the media, which undermines the whole purpose of PR in the first place. The fact that there are bumbling PR firms out there is really not at all newsworthy.
Reading into it, it doesnt appear that the inflated claim is what particularly irked Kyle, I would say that the flippant tone from the PR guy is what prompted this whole smear piece. According to Kyle the emails and messages got ugly and personal and there is nothing to be gained by sharing those with you. The whole point of this smear article is obviously to get ugly and personal. The impression I am left with is that the reason the readers are not let into the finer details of the conversation is because the ones getting ugly and personal were the staff of [H]ardOCP.
The implied message of this entire article is that if youre a PR firm that doesnt approach the staff of [H]ardOCP with the proper respect and humility deserved by the owners of one of the largest enthusiast websites on the internet then youll receive a smear campaign designed to crush your client company. To me, that seems to be an unwarranted and juvenile response that sheds [H]ardOCP staff and its readership (including me) in a terrible light. Poor show.
Reading into it, it doesnt appear that the inflated claim is what particularly irked Kyle, I would say that the flippant tone from the PR guy is what prompted this whole smear piece. According to Kyle the emails and messages got ugly and personal and there is nothing to be gained by sharing those with you. The whole point of this smear article is obviously to get ugly and personal. The impression I am left with is that the reason the readers are not let into the finer details of the conversation is because the ones getting ugly and personal were the staff of [H]ardOCP.
The implied message of this entire article is that if youre a PR firm that doesnt approach the staff of [H]ardOCP with the proper respect and humility deserved by the owners of one of the largest enthusiast websites on the internet then youll receive a smear campaign designed to crush your client company. To me, that seems to be an unwarranted and juvenile response that sheds [H]ardOCP staff and its readership (including me) in a terrible light. Poor show.