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Star Wars Outlaws

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“A new investigation into Ubisoft’s marketing campaign…”

Why on earth would anyone feel the need to ‘investigate’ a marketing campaign? The whole idea of a marketing campaign is to sell a product. It’s literally a marketer’s job to campaign on behalf of a company for whatever it is they’re attempting to sell.

It’s literally the job of a reviewer to review a product and not be swayed by a marketing campaign.

There’s no need to ‘investigate’ Ubisoft. There is a need to take note of reviewers who aren’t critical when criticism is warranted.
 
We'll have to wait and see. Maybe the AI was turned down for presentation, it often is for previews. But typically that would be things like HP/damage.
 
Hershy said:
“A new investigation into Ubisoft’s marketing campaign…”

Why on earth would anyone feel the need to ‘investigate’ a marketing campaign? The whole idea of a marketing campaign is to sell a product. It’s literally a marketer’s job to campaign on behalf of a company for whatever it is they’re attempting to sell.

It’s literally the job of a reviewer to review a product and not be swayed by a marketing campaign.

There’s no need to ‘investigate’ Ubisoft. There is a need to take note of reviewers who aren’t critical when criticism is warranted.
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You really trust these hacks not to be swayed? I wouldn't trust them to review a potato, let alone a $60 game.

And there are actually laws regulating this, reviewers are required to disclose any incentives they receive. E.g:

https://www.ftc.gov/business-guidance/resources/soliciting-paying-online-reviews-guide-marketers
 
peppergomez said:
Day one reviews are not to be trusted. Most are written by shills or based on a limited time w the game. Remember all those 10/10 reviews for Starfield when it came out? None of them have any credibility.
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The whole system of access journalism needs to be made illegal. Sure, they are required to disclose if a video or article was made from an event the publisher paid them to be at, but they don't need to disclose any of that in their actual reviews. In my opinion they should at least attach the entire timeline of what the publisher paid the author/publication for or given access to for free in relation to the game they're reviewing, including review keys. Easily accessible and visible full disclosure.
 
Blade-Runner said:

View: https://www.youtube.com/watch?v=yAcX0hDcHFo
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They should of gave me a Whale tour or a Disney World pass those influencers are all good for one thing bugging their eyes out till they're glazed. I suppose they don't want the game to fail. UBIs refund policy is good for nothing you own the game for two weeks no refund even before launch.

I'm surprised UBI makes money in any of their games since they sell on Epic for 5.00
 
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Blade-Runner said:
You really trust these hacks not to be swayed?
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I think that publishers have and always will attempt to market their games by trying to sway reviewers. This is how the world of commerce works.

If a ‘hack’ actually is swayed then we need to blame the hack, not the marketing people.
 
Hershy said:
I think that publishers have and always will attempt to market their games by trying to sway reviewers. This is how the world of commerce works.

If a ‘hack’ actually is swayed then we need to blame the hack, not the marketing people.
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Asmongold's commentary pretty accurately sums up the issues, it is highly unethical for journalists to receive and not disclose these incentives irrespective of whether it sways their opinions.....it for the reader to decide whether the author's opinions/views are compromised as a result of the incentives.

Your perspective is categorically wrong because most professions require conflicts of interest, irrespective of how minor, to be disclosed...failure to do so often results in disciplinary consequences (including getting kicked out of the profession).
 
Blade-Runner said:
Asmongold's commentary pretty accurately sums up the issues, it is highly unethical for journalists to receive and not disclose these incentives irrespective of whether it sways their opinions.....it for the reader to decide whether the author's opinions/views are compromised as a result of the incentives.

Your perspective is categorically wrong because most professions require conflicts of interest, irrespective of how minor, to be disclosed...failure to do so often results in disciplinary consequences (including getting kicked out of the profession).
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The gold standard for reviewers is Karak, from ACG.

He won’t even allow a publisher to give him a free game. He always says he wants to put down his own hard earned money, the same way any of his viewers would.

If Ubisoft’s marketers want to give free trips to Disneyland to influencers then they have the right to do so. If an influencer wants to reward Ubisoft by writing or saying something bogus about a game then that’s the reviewer’s fault.

That Asmongold has actually done a terrible job, because he’s placing the blame on Ubisoft’s marketing department when the real problem here is the influencers.

You seem to be struggling with this.

Honestly, to cut through the bullshit here… I’d say that Asmongold is an Ubi-hater and is really just pouncing on this in order to amass clicks from the legions of Ubi-haters he knows are out there.

And to take it one step further, my guess is you’re an Ubi-hater too, and that’s chiefly what’s causing you to respond so aggressively to this.
 
Hershy said:
The gold standard for reviewers is Karak, from ACG.

He won’t even allow a publisher to give him a free game. He always says he wants to put down his own hard earned money, the same way any of his viewers would.

If Ubisoft’s marketers want to give free trips to Disneyland to influencers then they have the right to do so. If an influencer wants to reward Ubisoft by writing or saying something bogus about a game then that’s the reviewer’s fault.

That Asmongold has actually done a terrible job, because he’s placing the blame on Ubisoft’s marketing department when the real problem here is the influencers.

You seem to be struggling with this.

Honestly, to cut through the bullshit here… I’d say that Asmongold is an Ubi-hater and is really just pouncing on this in order to amass clicks from the legions of Ubi-haters he knows are out there.

And to take it one step further, my guess is you’re an Ubi-hater too, and that’s chiefly what’s causing you to respond so aggressively to this.
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Straw man harder....he actually directly blames the influencers and reviewers for unethical behavior by not disclosing the incentives received, so you are completely conflating two very different issues.

And no surprises that you need to resort to bad faith arguments like "you hate my favorite company...waaaaaaaaaaaaaaaaah" to avoid engaging with the actual controversy. I would be saying the same thing if the publisher/developer was CD Projekt, From Software, EA, etc.
 
Blade-Runner said:
And no surprises that you need to resort to bad faith arguments like "you hate my favorite company...waaaaaaaaaaaaaaaaah" to avoid engaging with the actual controversy.
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Controversy?

You think it’s controversial that a publisher’s marketing division is attempting to ‘butter up’ influencers?

This sort of thing has been taking place literally for decades in the entertainment business. You’re only becoming aware of this now?

LOL. Your outrage over this is just plain silly. I’d bet money that the vast majority… like, 99 percent of the people posting here… have a handful of reviewers who, over the years, they’ve learned to trust. This idea that we’re all going to be taken in by some silly influencer who went to Disneyland is pure horse shit.

The people who post here aren’t nearly as gullible as you seem to think. Controversy? What are we desperate for something to rage about?
 
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And just because some people seem to be extra thick understanding this topic:

https://www.spj.org/ethicscode.asp

Journalists should:
  • Avoid conflicts of interest, real or perceived. Disclose unavoidable conflicts.
  • Refuse gifts, favors, fees, free travel and special treatment, and avoid political and other outside activities that may compromise integrity or impartiality, or may damage credibility.
  • Be wary of sources offering information for favors or money; do not pay for access to news. Identify content provided by outside sources, whether paid or not.
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Looks like a typical modern day action adventure game. So yes it does look bland but what were people expecting, especially from Ubisoft?
 
Dion said:
I mean i could careless. I can see with my own eyes the game looks boring and generic. bribe or not doesn't make a difference. But yes he shouldn't be telling people to Pre-Order the game.
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You COULD care less or...you could NOT care less?
 
hu76 said:
What is release date? Wanna buy game and stress my xbox sx : )
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27th but you need to wait until 30th for the regular edition deluxe is like 115.00 for early access. I have a 8 day vacation for this and Black Myth Wukong but also going fishing on Lake Michigan.
 
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