It's a good deal if you compare to what else is out there right now. It's about $550-600CDN for the 3060ti. Sure that's a lot of money, but the 5700xt is the same price in Canada and is slower. The 3070 is $700 in Canada for 10%ish faster card. I get the statement that it's a pricey card, but I think it's the best price for performance card you can get that's even remotely in that price range. Especially when you consider ray tracing dlss it really pulls away from the 5700xt from a value perspective.
I'd also argue it doesn't barely play 1440p. Seems pretty comfortable at 1440p even with ray tracing and dlss on, I'd say it barely does 4K depending on title.
Since MSI GeForce RTX 3060 Ti GAMING X TRIO was available today, I ended up buying one. 2x performance increase over my current GTX 1070 is really welcome and to me that's decent enough performance improvement. Should be good enough till RTX 4000 series. Paying almost double for RTX 3080 just feels a bit wrong. If it has more than 10GB of VRAM it wouldn't feels as bad but since it also dumps ridiculous amount of heat inside the case... Yeah... I'm going to skip the top end this time.
FYI...I signed up on EVGA's site for auto-notify just about as it went live on launch day (right as I posted "thank you kind sir" earlier in this thread, and just now received an email saying I'm at the front of the queue and have 8 hours to purchase.