Asustek and MSI have previously dominated the global gaming notebook sector, but that is changing according to Digitimes. First tier notebook makers such as HP, Dell, Acer and Lenovo have unveiled new gaming notebooks that are directly competing with the offerings from MSI and Asustek. Lenovo has been successful enough to capture 30% of the Chinese market. Even second tier manufacturers such as Razer and Gigabyte have developed new notebooks that compete favorably. As Asustek and MSI are facing increasing competition pressure from both the first- and second-tier rivals and future newcomers, it is crucial for them to work out effective ways to beat rivals in the entry-level models that see the largest shipment volumes, industry sources indicated.