- Jun 7, 2008
Borderlands 3 Six-Month Epic Store Exclusivity Cost $115 Million
It was arguably the biggest exclusive deal secured by Epic up to that point, and it probably still is almost two years later...how much did Tim Sweeney's company have to pay so that PC players would have to go through to its store to play Borderlands 3 in the game's first six months, though?
That question can be answered today, thanks to one of the many court documents unveiled as part of the ongoing Epic v. Apple trial...Exhibit DX-3712 is an Epic Games Store 'Performance Review and Strategy' internal document penned on October 25th, 2019, and it reveals the deal cost around $115 million, divided between $80 million of minimum guarantee, $15 million of marketing commitment, and $20 million of non-recoupable fees
The Borderlands 3 gamble ultimately paid off...just two weeks after the game's launch, Epic had basically recouped the advance with $77 million of revenue earned through the Epic Games Store...overall, Epic saw one million and a half Borderlands players on its platform as part of the deals, 53% of which were new to the Epic Games Store