Pwning a phone that's more a year old isn't a huge coup, whether it has a fruit on the back or otherwise, and they better market the heck out of the thing because the next iPhone will be announced in a week and that's gonna monopolize news (and stunt sales of anything else) for a while... Samsung really screwed up their timeline imo, the AT&T and T-Mo variants are gonna suffer even more. I say all this as a huge Android fan btw, you can't ignore reality tho. OTOH, it's almost confirmed Sprint will carry the next iPhone, which combined with unlimited data plans could indeed prove profitable to Sprint, in the long run at least... Short term they're looking at a lot of subsides and I think Apple gets a better slice of phone sales than any other manufacturer (to the detriment of carriers, who just have to deal with it in order not to lose potential customers).