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Vitaminwater is calling attention to itself with a stunt that will award “one lucky person $100,000 to ditch their smartphone in favor of a ‘1996-era cellular telephone’ for a full year.” It isn’t clear how the company will reliably prevent an entrant from cheating (while a lie-detector test will be given at the end of the contest, those aren’t exactly reliable).
Vitaminwater will give the winner a dumb phone from the 90s, along with an accompanying phone plan, that they'll be able to use for communication during the yearlong contest. The rules state you won't be able to use or even touch any smartphone or tablet for 365 consecutive days, and you'll need to take a lie-detector test at the end of the contest to prove your abstinence. If you only last 6 months smartphone-free, Vitaminwater will give you $10,000.
Vitaminwater will give the winner a dumb phone from the 90s, along with an accompanying phone plan, that they'll be able to use for communication during the yearlong contest. The rules state you won't be able to use or even touch any smartphone or tablet for 365 consecutive days, and you'll need to take a lie-detector test at the end of the contest to prove your abstinence. If you only last 6 months smartphone-free, Vitaminwater will give you $10,000.