According to Parks Associates research, millenials are becoming ever more varied when it comes to choosing an Over-The-Top (OTT) subscription service to stream content. By tracking over 200 OTT services it was discovered that more than 25% of millenials chose 3 or more services and over 50% maintained at least two OTT subscriptions. This of course has had a positive effect on streaming services such as CBS All Access that predicts an increase in subscriptions from 2.5 million to 8 million by 2022. Marc DeBevoise, president and COO of CBS Interactive shared his thoughts on how CBS viewed the OTT business. "We're playing a different game here," he says. "We're taking a No. 1 network and building a premium service on top of it." Hollywood has its eye on the OTT business for a simple reason: The financial stakes are huge. The Boston Consulting Group recently forecast that $30 billion in profits could shift away from the traditional TV business over a five-year period ending in 2022, with OTT services poised to pocket some of the spoils. With this much at stake, showbiz players are now making big plays for OTT.