According to Parks Associates research, millenials are becoming ever more varied when it comes to choosing an Over-The-Top (OTT) subscription service to stream content. By tracking over 200 OTT services it was discovered that more than 25% of millenials chose 3 or more services and over 50%...
A recent survey conducted by Nintendo reveals that millennials are the biggest demographic purchasing the Switch console. The targeted questionnaire with 60,000 respondents suggest that 86 percent of men are purchasing the system and 43 percent of buyers are in the age group of 25-34 year-old...
Thanks to nXgravity for this story. A new study is reaffirming what most of us have already been doing which is cutting the cord. Marketing firm, Fluent LLC, conducted the study stating the reason for the switch is for the lower cost too nobody's surprise. Again, you millennials are mainly to...