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Nvidia, AMD, will significantly increase GPU value from next month

WilyKit said:
I’ll do you one better and get back at you right now. Wasn’t it you that was laughing and said it would be 2700 tops?

Also, no one said nvidia would raise its price to 5k. The reports were that’s how much 5090s could end up costing and it’s spot on.
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I said NV would price FE at $2700 tops.
 
gtrguy said:
Well on the way, just give it a little longer. FE is already up to $3600 @ Newegg and it’s not a 3rd party seller. Sold and shipped by NE.

3rd party sellers have the FE @ $4500.
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NE price gouging as always. MSRP for the FE is still $1999. I never disputed AIB pricing whatsoever.
 
gtrguy said:
Well on the way, just give it a little longer. FE is already up to $3600 @ Newegg and it’s not a 3rd party seller. Sold and shipped by NE.

3rd party sellers have the FE @ $4500.
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Newegg isn't an authorized seller for the FE cards. Those are third party sellers using the newegg platform. Stop trying to spread misinformation, this is [H] and spewing this kind of bullshit here is just embarrassing.
 
gtrguy said:
FE is already up to $3600 @ Newegg and it’s not a 3rd party seller. Sold and shipped by NE.
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?
https://www.newegg.com/p/pl?d=5090+Founder+Edition&N=8000

Founder edition are an for digital sales an Nvidia/Bestbuy exclusive i thought ? (microcenter a bit, in store only), if you mean stuff like this:
https://www.newegg.com/Seller-Store/Alliance-Group-USA

That a reseller of cards either bought at bestbuy/other place or some distributor, selling on newegg like they would on ebay.
edit: A see if below now, did not appear because it was sold out I imagine.
 
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Pretty sure he's talking about the one sold by newegg.
https://www.newegg.com/nvidia-found...-0004-008V4?item=1FT-0004-008V4&isNvidia=true
 
quoting or making up prices you can’t actually get. The copium is strong here
 
WilyKit said:
quoting or making up prices you can’t actually get. The copium is strong here
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Haha, speaking of copium. Quote a lower price for one that you can get. I won't hold my breath.
 
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gtrguy said:
And we all know MSRP means absolutely nothing in the real world. Why so hung up on it?
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Because over MSRP pricing isn't manufacture pricing and trying to say the manufacture is responsible for the gouging is asinine.

Trying to say NV is responsible for this pricing is asinine. Don't be asinine. Gougers gonna gouge.

Was AMD responsible for the gouging of their 9700 series? I'll wait...
 
DooKey said:
Because over MSRP pricing isn't manufacture pricing and trying to say the manufacture is responsible for the gouging is asinine.

Trying to say NV is responsible for this pricing is asinine. Don't be asinine. Gougers gonna gouge.

Was AMD responsible for the gouging of their 9700 series? I'll wait...
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You understand that pricing is only a suggestion right?
 
DooKey said:
Because over MSRP pricing isn't manufacture pricing and trying to say the manufacture is responsible for the gouging is asinine.

Trying to say NV is responsible for this pricing is asinine. Don't be asinine. Gougers gonna gouge.

Was AMD responsible for the gouging of their 9700 series? I'll wait...
Click to expand...
Gouging, MSRP and asinine don't mean what you think they mean.
 
I don't care what y'all are hung up over, just tired of people yelling "haha, copium! Copium!" Instead of trying to use two braincells. So I come into the thread with facts and people try to pretend I'm full of shit. Now I bring the receipts and it's "but it's not nvidia's fault!"

No shit Sherlock. Fact is they are selling for over $3000, now, and probably more soon. From legitimate retailers.

I wasn't buying at $700 so idgaf, just tired of all the bs, from both sides, every time the price goes up. "It's not MSRP though! It's scalpers' fault!" lol "copium."
 
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Nobu said:
So I come into the thread with facts and people try to pretend I'm full of shit.
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Facts?
Nobu said:
From legitimate retailers.
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Legitimate isn't the same thing as authorized. We have known for the 4090's and 5090's whole product lives that Bestbuy is the only authorized retailer selling the FE models other than Nvidia themselves.

Do us a favor, keep your "facts" to yourself, because let's be completely honest, they are no better than opinions.
 
ZeroBarrier said:
Facts?

Legitimate isn't the same thing as authorized. We have known for the 4090's and 5090's whole product lives that Bestbuy is the only authorized retailer selling the FE models other than Nvidia themselves.

Do us a favor, keep your "facts" to yourself, because let's be completely honest, they are no better than opinions.
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If we want to be “completely” honest, spounting MSRPs that don’t really exist is retarded. If Nvidia comes out with a 6090 and says FE will have an MSRP of $5.99 that you have no way of getting, you still gonna tell all of us it only costs $6?
 
ZeroBarrier said:
Facts?

Legitimate isn't the same thing as authorized. We have known for the 4090's and 5090's whole product lives that Bestbuy is the only authorized retailer selling the FE models other than Nvidia themselves.

Do us a favor, keep your "facts" to yourself, because let's be completely honest, they are no better than opinions.
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Yep, facts:
Fact: It's out of stock at nvidia's store.
Fact: it's out of stock at Best Buy
(Since december, according to nowinstock, although they may have sold some small batches between then and now)
Fact: New Egg is selling them for the price that gtrguy quoted, despite what nvidia set for MSRP and whatever crying y'all do.

I'm sorry if that's hard to swallow.
 
And before you cry saying "that's not what the thread is about, op is alleging MSRP will increase!" I understand that. That does not make my statements false, or opinion.

I'll wait to see what nvidia does just like you. For now, you can get one at newegg for $3600, or not. It's still higher than NewEgg has historically sold them for. Edit: while that last statement may be true, nowinstock's history doesn't go back far enough for me to verify. I'll just call it false for now and say my bad on that one.
 
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WilyKit said:
Wasn’t long ago people in this thread were laughing at these rumored pricing, saying “Nvidia wouldn’t dare”
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Because there‘a a difference in the official price Nvidia sells a product for to wholesalers and distributors, and the price those cards go for on the open market. The price you pay for concert tickets on StubHub is also not what they actually cost if you buy them from the source, it’s just that you can’t buy them from the source because some bot bought them all up for resale. It’s the same situation here.

If you start seeing announcements from Nvidia that their price to suppliers is increasing, this will be a different conversation. The last thing Nvidia did is remove VRAM from their build kits and force the builder to source their own VRAM, which means the price will likely go up from the builder, but does not mean Nvidia is charging them more for the GPU itself. That’s what I, and many other people, were saying when people had a fit about how “Ngreedia” was raising prices.
 

“NVIDIA Reportedly Ends GeForce RTX 5070 Ti Production, RTX 5060 Ti 16 GB Next​

by AleksandarK Today, 05:28 Discuss (14 Comments)
NVIDIA has reportedly stopped production of its mid-range GeForce RTX 5070 Ti graphics card, according to ASUS, one of the largest PC manufacturers. ASUS shared exclusive information with Hardware Unboxed, revealing that NVIDIA has created a supply shortage for the GeForce RTX 5070 Ti, effectively ending its production. As one of NVIDIA's largest AIB partners, ASUS has learned that the model is essentially in end-of-life status. The company noted the supply shortage and offered no further comments on availability or potential improvements in supply. Since retailers and manufacturers can't source enough stock of the GeForce RTX 5070 Ti GPUs, the shortage has led to significant price increases for these models and suggests that the future availability of this GPU SKU might be nonexistent.

The next phase of the silent production end is approaching for the GeForce RTX 5060 Ti 16 GB version, with resources reportedly being redirected to the lower-capacity GeForce RTX 5060 Ti 8 GB version. Stocks of the RTX 5060 Ti 16 GB SKU have been dwindling across retailers and distributors, and prices are beginning to reflect this scarcity. The massive industry DRAM shortage has affected even graphics GDDR7 memory. As a result, the lower-capacity 8 GB version will remain available until the supply chain and memory production improve. Yesterday's rumorsalso confirm that the regular RTX 5060 will be the priority card for NVIDIA going forward, for that segment.“
 
HockeyJon said:
Because there‘a a difference in the official price Nvidia sells a product for to wholesalers and distributors, and the price those cards go for on the open market. The price you pay for concert tickets on StubHub is also not what they actually cost if you buy them from the source, it’s just that you can’t buy them from the source because some bot bought them all up for resale. It’s the same situation here.

If you start seeing announcements from Nvidia that their price to suppliers is increasing, this will be a different conversation. The last thing Nvidia did is remove VRAM from their build kits and force the builder to source their own VRAM, which means the price will likely go up from the builder, but does not mean Nvidia is charging them more for the GPU itself. That’s what I, and many other people, were saying when people had a fit about how “Ngreedia” was raising prices.
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I get all that but no one here is talking about distributor pricing if they were they wouldn’t be using terms like MSRP.
 
WilyKit said:
I get all that but no one here is talking about distributor pricing if they were they wouldn’t be using terms like MSRP.
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Yes, but you have to remember the article everyone is referencing explicitly stated that it would be Nvidia issuing price increases. They are not. I don't think anyone was questioning whether or not the price of GPUs was going to explode on the retail or secondary markets, but you can't blame Nvidia for that. This is what everyone was responding to.

That said, if you told me Nvidia was going to launch the 60 series at some insane price, I wouldn't even try to argue against that. The market is telling them they can, so why wouldn't they? If you said the 6090 would have an MSRP of $3500 with a power connector that melts simply by looking at it, I wouldn't argue with you, because that's a very real possibility. I don't even blame Nvidia for that, I blame the customer for telling them that that's an appropriate price, and for some it might be if they intend to actually make money using the card, and some are. If you want to pay $3500 for a GPU just to have marginally better shadows when you game, well, you do you I guess.
 
erek said:

“NVIDIA Reportedly Ends GeForce RTX 5070 Ti Production, RTX 5060 Ti 16 GB Next​

by AleksandarK Today, 05:28 Discuss (14 Comments)
NVIDIA has reportedly stopped production of its mid-range GeForce RTX 5070 Ti graphics card, according to ASUS, one of the largest PC manufacturers. ASUS shared exclusive information with Hardware Unboxed, revealing that NVIDIA has created a supply shortage for the GeForce RTX 5070 Ti, effectively ending its production. As one of NVIDIA's largest AIB partners, ASUS has learned that the model is essentially in end-of-life status. The company noted the supply shortage and offered no further comments on availability or potential improvements in supply. Since retailers and manufacturers can't source enough stock of the GeForce RTX 5070 Ti GPUs, the shortage has led to significant price increases for these models and suggests that the future availability of this GPU SKU might be nonexistent.

The next phase of the silent production end is approaching for the GeForce RTX 5060 Ti 16 GB version, with resources reportedly being redirected to the lower-capacity GeForce RTX 5060 Ti 8 GB version. Stocks of the RTX 5060 Ti 16 GB SKU have been dwindling across retailers and distributors, and prices are beginning to reflect this scarcity. The massive industry DRAM shortage has affected even graphics GDDR7 memory. As a result, the lower-capacity 8 GB version will remain available until the supply chain and memory production improve. Yesterday's rumorsalso confirm that the regular RTX 5060 will be the priority card for NVIDIA going forward, for that segment.“
Click to expand...

That's particularly brutal considering those were the only two cards I see recommended on mainstream tech discussion boards. Want a budget card, or as close to budget as you can get? 5060Ti 16GB. Have a lot of disposable income? Just buy a 5070Ti because the gap between it and the 5080 isn't large enough to justify the price delta. This is going to suck for a lot of gamers.

AMD has a shot at getting some serious market share. I still see some reasonably priced 9070XTs out there, but since this is AMD we're talking about, I'm looking forward to them squandering yet another golden opportunity.
 
HockeyJon said:
That's particularly brutal considering those were the only two cards I see recommended on mainstream tech discussion boards. Want a budget card, or as close to budget as you can get? 5060Ti 16GB. Have a lot of disposable income? Just buy a 5070Ti because the gap between it and the 5080 isn't large enough to justify the price delta. This is going to suck for a lot of gamers.

AMD has a shot at getting some serious market share. I still see some reasonably priced 9070XTs out there, but since this is AMD we're talking about, I'm looking forward to them squandering yet another golden opportunity.
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Even AMD is reportedly increasing prices by 150% so yeah, they dgaf about the opportunity and are prioritizing margins over market share.
 
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WilyKit said:
Even AMD is reportedly increasing prices by 150% so yeah, they dgaf about the opportunity and are prioritizing margins over market share.
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I imagine there is one extra zero here...

AMD margins has been really low for a while now, if we remove their giant acquisition impact on margin (non-gaap) it was still only 21% in gaming + client, if client was 30%, gaming would have been almost nill ~2%, rising price could be just staying profitable at all
 
pandora's box said:
https://www.newsis.com/view/NISX20251229_0003458273
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“NVIDIA Ends "Open Price Program," Pushing GPUs Way Past MSRPs​

by AleksandarK Today, 05:46 Discuss (5 Comments)
According to Roman "der8auer" Hartung and HardwareLuxx, NVIDIA has effectively ended its Open Price Program (OPP). This program was intended to help NVIDIA's add-in card partners sell GPUs at NVIDIA-suggested MSRPs. The program reportedly ended a few days ago, which means the pricing of GPUs from NVIDIA's AIC partners will now fluctuate beyond MSRP. NVIDIA supplies its GPU dies and GDDR7 memory as a DIY kit to AIC partners, who purchase these kits at predetermined prices. They then install the GPU and memory on their customized PCBs to create third-party GPU designs. However, due to the scarcity of memory, GDDR7 prices have been rising significantly, and NVIDIA is passing these cost increases onto its AIC partners.

As per to HardwareLuxx, the OPP program helped NVIDIA's AICs maintain MSRPs for their custom GPUs. Participation in the OPP program allowed manufacturers to list their GPUs at MSRPs, making them more appealing to consumers due to their perceived value. However, with the end of the OPP program, prices are expected to rise significantly since NVIDIA will no longer "subsidize" these listings. This change is likely influenced by the strained supply chain in the memory segment, where manufacturers are running low on available memory, leading to increased lead times and higher costs. Fortunately, NVIDIA continues to provide GDDR7 memory with its GPUs, so AIC partners don't need to source it independently.“
 

“How to find an affordable GPU during the great RAMageddon of 2026​

We're living through the worst GPU market since the pandemic. Engadget is here to help.​

Thanks to AI boom, GPUs like the RTX 5070 Ti are nearly impossible to buy.
If you're thinking about upgrading to a new graphics card this year, your window for doing so at MSRP has closed. When I first reported on this at the start of December, things were looking bleak but you could still find GPUs from both AMD and NVIDIA at close to their recommended prices. That changed last week when YouTube channel Hardware Unboxed reported that ASUS had stopped producing the RTX 5070 Ti and 5060 Ti 16GB due to ongoing memory shortages.
After Engadget published the news, NVIDIA disputed the report. “Demand for GeForce RTX GPUs is strong, and memory supply is constrained. We continue to ship all GeForce SKUs and are working closely with our suppliers to maximize memory availability,” a company spokesperson told us.
The next day, ASUS walked back its previous statements. After “explicitly” telling Hardware Unboxed it had placed the 5060 Ti 16GB and 5070 Ti into "end-of-life status," the company said "certain media may have received incomplete information from an ASUS PR representative regarding these products," adding it had "no plans to stop selling these models."”

https://www.engadget.com/gaming/pc/...g-the-great-ramageddon-of-2026-130000654.html
 
pandora's box said:
https://www.newsis.com/view/NISX20251229_0003458273
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“ZOTAC Reportedly Increases GeForce RTX 50-series MSRPs, as Customers Experience Cancellations​

by T0@st Today, 12:37 Discuss (1 Comment)
The suggested end of NVIDIA's Open Price Program(OPP) has seemingly caused a first set of ripples—affecting very recent buyers of custom GeForce RTX 50-series graphics cards. Since the emergence of initial reports late last week, unfortunate feedback has been shared across online PC hardware communities. Angered individuals have expressed their frustration following the purchase of ASUS and Zotac products; with plenty of vitriol directed at the latter's alleged late January practices. The conclusion of OPP has deep ramifications for Team Green's add-in-card (AIC) partners, as they continue to struggle during a major computer memory supply crisis, compounded by supposedly reduced GPU die shipments. The program's reported end effectively cuts off subsidization from up on high, leading to an expectation of AICs passing costs onto mainstream customers. A particular "PC Gaming subreddit" thread placed multiple spotlights on the official North American Zotac webstore. The author tracked freshly adjusted RTX 5090 price tags reaching as much as $2999, and an RTX 5080 model's pricing settling at $1249, from a previous $999.

In general, approximate 20-22% hikes were observed later on in the week. Several commenters have described receiving order cancellation emails from Zotac's customer service department, not long after buying various custom GeForce RTX 50-series SKUs. Screenshot evidence shows a common excuse, with cancellations and (eventual) refunds being issued: "due to a system error that affected the processing of your purchase." In a separate thread, on the buildapcsales subreddit, a formerly (during a Micro Center sale) $749 Zotac GeForce 5070 Ti 16 GB model was showcased as becoming a much steeper $949 prospect. On that note, one lucky individual stated that they managed to acquire a PNY GeForce 5070 Ti card at MSRP ($749), just a day before the implementation of +$200 hikes. Replies indicate Walmart and Newegg's present-day cancellations of "Blackwell" gaming graphics card orders. At the time of writing, Zotac's North American webstore is not accessible, due to it being down for maintenance.“
 
erek said:

“ZOTAC Reportedly Increases GeForce RTX 50-series MSRPs, as Customers Experience Cancellations​

by T0@st Today, 12:37 Discuss (1 Comment)
The suggested end of NVIDIA's Open Price Program(OPP) has seemingly caused a first set of ripples—affecting very recent buyers of custom GeForce RTX 50-series graphics cards. Since the emergence of initial reports late last week, unfortunate feedback has been shared across online PC hardware communities. Angered individuals have expressed their frustration following the purchase of ASUS and Zotac products; with plenty of vitriol directed at the latter's alleged late January practices. The conclusion of OPP has deep ramifications for Team Green's add-in-card (AIC) partners, as they continue to struggle during a major computer memory supply crisis, compounded by supposedly reduced GPU die shipments. The program's reported end effectively cuts off subsidization from up on high, leading to an expectation of AICs passing costs onto mainstream customers. A particular "PC Gaming subreddit" thread placed multiple spotlights on the official North American Zotac webstore. The author tracked freshly adjusted RTX 5090 price tags reaching as much as $2999, and an RTX 5080 model's pricing settling at $1249, from a previous $999.

In general, approximate 20-22% hikes were observed later on in the week. Several commenters have described receiving order cancellation emails from Zotac's customer service department, not long after buying various custom GeForce RTX 50-series SKUs. Screenshot evidence shows a common excuse, with cancellations and (eventual) refunds being issued: "due to a system error that affected the processing of your purchase." In a separate thread, on the buildapcsales subreddit, a formerly (during a Micro Center sale) $749 Zotac GeForce 5070 Ti 16 GB model was showcased as becoming a much steeper $949 prospect. On that note, one lucky individual stated that they managed to acquire a PNY GeForce 5070 Ti card at MSRP ($749), just a day before the implementation of +$200 hikes. Replies indicate Walmart and Newegg's present-day cancellations of "Blackwell" gaming graphics card orders. At the time of writing, Zotac's North American webstore is not accessible, due to it being down for maintenance.“
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“ZOTAC Korea Notifies Local Customers About "Staggering" GeForce RTX 50-series Price Hikes​

by T0@st Today, 13:22 Discuss (1 Comment)
Lately, North American customers have shared abject feedback on the internet, regarding frustrating Zotac GeForce RTX 50-series graphics card purchases. Last week, the reported end of NVIDIA's Open Price Program (OPP) likely caused widespread panic amongst hardcore and enthusiast PC DIY communities, leading to swift runs—in-person and online—on multiple retail outlets. The ongoing computer memory crisis has driven up prices across many market sectors—in particular, sharp inclines have affected supplies of GDDR6 and (even more costly) GDDR7 VRAM modules. Sensing a grim near future outlook, Zotac's South Korean office has briefed its local customer about an incoming storm of preposterously epic proportions.

Western news sites were alerted to this sympathetic announcement by harukaze5719—the tenured tracker of tech industry developments summarized part of Zotac SK's message: "(this) current situation threatens the very existence of (add-in-board partners) AIBs and distributors." Earlier today, the South Asian manufacturer's local office issued a major warning, via its official Tagtag Mall account. Starting off, Zotac Korea announced the end of a very minor percentage discount promo: "we recently announced a 2% savings rate. I'm so sorry to be giving you another notice of your savings after only one month. The current situation is so serious that it is worrisome for the future existence of graphics card manufacturers and distributors. They announced that memory supply will not be sufficient and that GPU supply will also be reduced. Additionally, some models will reportedly not be available for some time. Personally, I'm also concerned that it may be impossible for Samsung to secure a smooth supply of GPUs beyond those it can manufacture."”
 
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