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Nvidia, AMD, will significantly increase GPU value from next month

Fine by me , this will keep my 4090 relevant for event longer since noone would be able to afford next gen card if they even make them , pc/gaming market is heading in a dark direction
 
This continues to be my take on EVGA leaving the market. Founder and exec basically said they're done with nV's shit and they yeeted out. They foresaw the dynamic that was coming and decided they didn't want to operate like that. Much respect to them. And by all accounts, the employees were given good notice periods with very cushy severance packages.

I honestly can't think of a precedent where a company actually took a conscious decision to close doors and not either run itself (and its employees) into ground and/or sell its bones to a competitor or private equity.
Sometimes companies act a bit honorably on the way out the door. I worked for a electronics retailer called future shop early on in my career in Canada. The owners paid everyone well. They paid the sales people commissions. Good commissions I worked there for 5 years or so never made under 70k a year made over 100k my last year there and this was 25 years ago. They paid the non commission cashiers a few $ an hour more then other stores. They treated management well. Best buy decided they were coming to Canada. Owners were ready to fight it out, and realized they would eventually have to squeeze and probably cut wages and get mean. They eventually decided to sell to BB. They ensured though that BB would keep the FS stores open for a few years and keep all the staff and not change any pay right away. Of course eventually BB closed the FS stores (think it was 5 years or so) and after a year they started killing commissions and any of us making good money left. A handful of us got grandfathered in, but the commissions were never the same and we knew it would end eventually. Had lots of heads up though. The founders got their retirement package, and I can't blame them. They went out instead of getting squeezed out, and they made sure the people working for them did as well.
 
Thats only 2 months ago.
2 months is a long time.
2 months ago Crucial was still operating.
2 months ago you could buy 64gb of ram without selling organs, or getting a bank loan.
2 months ago companies entire purchasing depts had jobs and got bonuses for reducing stock and keeping their Just in time running.... now they are getting fired for not seeing the future and stocking warehouses of silicon.

I don't know how many times it needs to be said. Nvidia is not a gaming company anymore. Jensen has said those words multiple times now it wasn't a one off mis speaking. Jensen doesn't see consumers as his main customer anymore. I have zero doubt the MSRP of all GPUs are about to get a tick up. We all know how much flak companies take if they don't have at least ONE model of a card selling at MSRP somewhere. How the hell is anyone selling anything at all even the stripped down barely reference model spec versions of GPUs today at their current MSRP? Its impossible. So the MSRPs are going to have to be adjusted.

I don't think NV would be crazy enough to jack the 5090 msrp as much as some believe. On the other hand. NV has ZERO competition at that price point, and I think its clear to everyone AMD INTEL nor Nvidia have any desire or plan or ability to probably better a 5090 for many years. SO there isn't much stopping Jensen from jacking it that much either. MSRP is going up the only question is how much. Do they jack it only as much as required to cover the new ram pricing reality? OR does Jensen say well the Silicon is in demand as well guys, we can totally sell these 5090 dies as more profitable parts so split the difference and jack it up. IMO The MSFP will go up between reasonable new ram price and we have no competition screw you price. Though I'm sure the screw you we have no competiton price is in serious consideration.
 
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SOCs and APUs have kind of shifted things. While pc gaming has been expanding with the new handheld market, it kind of shifts how entry level pc gaming is done. Throw in the new steam machine, laptops, and consoles, entry level building and upgrades only makes sense in fewer and fewer scenarios. As a whole, it reduces the market for people that would upgrade into a higher end market. If I was looking for to upgrade now, I would probably buy a strix halo platform and be done with building. I just don't see building being any better in the future. Local solutions and agents are starting to become integrated with commercialized applications, and it will require more hardware than what's being used now.
 
SOCs and APUs have kind of shifted things. While pc gaming has been expanding with the new handheld market, it kind of shifts how entry level pc gaming is done. Throw in the new steam machine, laptops, and consoles, entry level building only makes sense in fewer and fewer scenarios. If I was looking for to upgrade now, I would probably buy strix halo platform and be done with building. I just don't see building being any better in the future. Local solutions and agents are starting to become integrated with commercialized applications, and it will require more hardware than what's being used now.

Intel/Nvidia APU still in the pipeline too supposedly....
 
China only adopted and uses capitalism since the mid 1970s primarily as a weapon, and means of control, on the world manufacturing/global economic/geopolitical stage and to it's own populace.
This is a really strange revisionism, China short trial to have very little capitalism produced like it always do giant amount of death by starvation, they had no choice to start to use it back. If farmer do not grow their own food and do not become richer the better they do it.... they don't make foods (like soviets attempts and south America). The people started to secretly own plot of lands, success was immediate and government let capitalist feed its people again.

The idea that they did primarly as a weapon against other nation when they were extremely poor at the time and trying to literally survive is trying to see the worse everywhere imo. A big mean of control/keeping power for the party, is making living condition better all the time.
 
LOL. The 5090 isn't going to be $5000. I could see $2500-2700.

NV isn't that stupid. They'll quit selling/building 5090's before they dare put a price tag like that on them.

No F'ing way it hits $5000 for the RTX 5090. I could see hit $3-3.5K realistically though. Especially if we haven't seen the full extent of the RAM shortage jacking up prices yet.

I claim no 5090 will ever cost $5000 US dollars. I feel bad for your prices but that is not what I am talking about.

Oh you must have missed the $3500 variants on launch 😆

Jokes aside I could see the 5k price tag. If people have proven anything it’s that they will beg borrow and steal for a nvidia card especially when scarcity feels like a thing.

I’m sorry to break it to everyone, but I predict a zero chance of Jensen coming on stage at CES in January and saying “we’re increasing the MSRP of the 5090 to $5000 lmao”. You might get scalpers at one time in the future, maybe, charging that if supply constraints enable it, but this is going to be the official MSRP any time soon. More social media BS rumours.

Not exactly enlightening prediction. When has he ever done that? They’re already going for 3500

videocardz headline says $4000 & climbing

https://videocardz.com/newz/nvidia-geforce-rtx-5090-prices-already-pushing-toward-4000
 
It actually says this

NVIDIA GeForce RTX 5090 prices already pushing toward $4,000

It also says this

Rumors suggested that NVIDIA will raise the RTX 5090 price to $5,000, but we find this unlikely. As far as we know, NVIDIA has no plans to officially increase the MSRP. This is rare, and it would likely be reported or leaked by board partners.
 
It's going to be fun to call out all 5090 owners when they're complaining about the 6090s being 5k after they paid 3k+ for their 5090. They literally asked for this when they bought their 5090. But even worse than that is the people buying their used 5090s and 4090s still for as much or more than they were new, allowing for the inflated price stupidity to continue.

I would hope they're 6k if they didn't also affect affordability of the entry and mid-level cards as well.
 
I doubt Nvidia will raise the MSRP by much if they do. Remember they had an on-paper low MSRP during late 2020 for the Ampere launch and look what happened: demand skyrocketed the prices so it was practically impossible to buy at that price.

Ie: Nvidia got to look like the good guys with fictional pricing while the actual market dictated the pricing.

Various say that Nvidia don't care about the consumer market and it's true but I doubt they want to completely tarnish their consumer-facing image (yeah the AI stuff has to some degree but it's nothing we haven't seen before, see: selling directly to crypto miners during that height and nerfing consumer card blockchain capability after-the-fact, etc).
 
“Increase value”? LMAO
strange korean translation, gemini would have chosen : Nvidia and AMD to significantly raise GPU prices starting next month, my firefox translator went also with the increase value translation...

see: selling directly to crypto miners during that height
well if they did, they keep it hidden really well, we never even saw picture of founder editions GPU mining operation that I can think of... or a single testimony of that happening.

We have case of Nvidia turning and selling old inventory (https://www.tweaktown.com/news/7801...ing-processors-based-on-turing-gpu/index.html) directly to miners (of course who else would have bought those), we have case of Nvidia tracking of what their AIBs/Reseller doing knowing they were almost certainly selling directly to miners, not sure single case of nvidia selling gaming gpus to miners ever came out.
 
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We have case of Nvidia turning and selling old inventory (https://www.tweaktown.com/news/7801...ing-processors-based-on-turing-gpu/index.html) directly to miners (of course who else would have bought those), we have case of Nvidia tracking of what their AIBs/Reseller doing knowing they were almost certainly selling directly to miners, not sure single case of nvidia selling gaming gpus to miners ever came out.
Yeah they are the kingpin of the operation man, and they get to keep their hands clean, it's those punk ass AIB street pushers dealing out the smack and taking all the heat!

LOL
 

On the secondary market, you will get scalpers listing prices they think they can get based on market conditions. This is not the same thing as Nvidia adding $3000 to the price of a $2000 card for sale in the regular retail channel.

People on the internet get paid for traffic. Nothing generates traffic like rage. Everyone knows gamers are pissed off. Nothing pisses gamers off more than price increases over and above already unreasonable prices. With that in mind, I heard from a guy who knows a guy that knows a guy that the MSRP of the 6090 is going to be $10,000, pass it on…
 
Yeah they are the kingpin of the operation man, and they get to keep their hands clean, it's those punk ass AIB street pushers dealing out the smack and taking all the heat!

LOL
exactly there was a trial, discovery, would they had sold gaming GPU directly to miners, it would have came out, they had telemetry finding low correlation of gaming geforce app install base after the fact, some feedback/talk from distributor that came back to them and still listed as gaming sales not knowing how to split them up in doubt is all that was found as far as we known.
 
exactly there was a trial, discovery, would they had sold gaming GPU directly to miners, it would have came out, they had telemetry finding low correlation of gaming geforce app install base after the fact, some feedback/talk from distributor that came back to them and still listed as gaming sales not knowing how to split them up in doubt is all that was found as far as we known.
Like, I know man, right? The higher ups, the Dons, the Capos, they got the green and the leverage to avoid the fuzz, man. They get away clean and the pushers, the man with the stash always takes the fall. Like just bogus man, you dig?
 
I doubt Nvidia will raise the MSRP by much if they do. Remember they had an on-paper low MSRP during late 2020 for the Ampere launch and look what happened: demand skyrocketed the prices so it was practically impossible to buy at that price.

Ie: Nvidia got to look like the good guys with fictional pricing while the actual market dictated the pricing.

Various say that Nvidia don't care about the consumer market and it's true but I doubt they want to completely tarnish their consumer-facing image (yeah the AI stuff has to some degree but it's nothing we haven't seen before, see: selling directly to crypto miners during that height and nerfing consumer card blockchain capability after-the-fact, etc).

Nvidia set the 3000 series price to something reasonable because the crypto boom had ended during the 2000 series and they didn’t think they could get more for the cards after watching 2000 series inventory pile-up. They probably would have remained that way, but the crypto craze restarted very shortly after launch because people were bored at home due to COVID and decided to gamble their stimmy cheques on $hitcoins to pass their time, causing their “value” to skyrocket. I remember 3080s being available at MSRP shortly after launch before they went parabolic due to the resurgence of crypto, not because overwhelming demand for gamers swallowed up gobs of inventory. Gamers wanted the cards, but they weren’t the bulk of the demand. Not even close.

Today, the AI boom shows no signs of abating, and the demand for GPUs is accelerating again. Nvidia knows AI enthusiasts and rich gamers will pay up for a 6090, so they will launch it for the price they think they can get, which is going to be higher than what many want to pay. If the AI boom ended, you might see Nvidia launch consumer cards for reasonable prices again, because the target audience for those cards are people who otherwise aren’t trying to make money from them and, therefore, aren’t willing to pay obscene prices.
 
It's going to be fun to call out all 5090 owners when they're complaining about the 6090s being 5k after they paid 3k+ for their 5090. They literally asked for this when they bought their 5090. But even worse than that is the people buying their used 5090s and 4090s still for as much or more than they were new, allowing for the inflated price stupidity to continue.

I would hope they're 6k if they didn't also affect affordability of the entry and mid-level cards as well.
RTX 5090 owners ran out of kidneys.
rtx 5090 buyers.gif
 
This is a sampling from Newegg 2 mins ago. Seems more expoensive than a few weeks back.

5900.jpg
 
People are going to start panicking buying. I might just snag a FE 5090 for $2k if they pop on BB.
 
People are going to start panicking buying. I might just snag a FE 5090 for $2k if they pop on BB.
5090 FE popping up in stock at BB for 2K in 2026 would be like winning the lottery as far as odds. I admittedly had a bit of panic set it, but then I remembered I already have a 4090 and also remembered even my old system with a 3080 and 5900x that runs all my games just fine. Stalker 2 and Hogwarts Legacy are probably the only games I have that run appreciably better (in a way I really notice during gameplay) on my main box.

That said, outside of those two games, the uncertainty of future GPU pricing and availability is getting me to clock more hours on my backup box just "preserve" my main one, even though in the 2-3 decades of PC gaming, i've only had a small handful of failures occur.
 
I know they are rare. I actually don't care either way. I have a 4080S so I am good for awhile.
 
I am seeing a ton of SUB $2000 5090s on Ebay some as low as $1850, all with 0 feedback
 
When I put together my all Asus/AMD 4090 together a few years ago it was among the .1% fastest PCs around. I'm good.
 
If we follow the trajectory, Nvidia still didn't raise the MSRP for Ampere for years following, except in the EU in 2022, despite obscene demand/limited supplies. Even by the time the 3080 12GB model came out it was only $100 more MSRP.

Nvidia was content to have a mostly unobtainable MSRP during that whole period, which felt like a PR move (since I expect they would have loved to spike intrinsic prices). I guess we can revisit what approach they'll end up taking with the current scenario in the coming months.
 
People are going to start panicking buying. I might just snag a FE 5090 for $2k if they pop on BB.
I think at this point you have a better chance of hitting a scratch-off for a cool million.

I managed to get my 5090 FE just because I already had a 4090 and Nvidia said "Would you like an upgrade?" I got it for 2K but sold my PNY 4090 on ebay for $2350. Got lucky with that. I DO NOT see myself upgrading anytime soon.
 
Fine by me , this will keep my 4090 relevant for event longer since noone would be able to afford next gen card if they even make them , pc/gaming market is heading in a dark direction
I am running dual 3090s under water with nvlink (not that this matters really) and I have had zero reasons to upgrade. At this rate, those will last me another 5 years giving them a 10 year life (potentially). And they have already paid for themselves from crypto mining back in the day.
 
They won't raise the price. They will just stop producing gaming GPUs.
People have been saying this with every new generation for the last several years. And with every new generation, prices get raised and gaming GPU's keep being produced
 
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