Ugh, not gonna harp on this but why is it that you convey this in a negative way? Like do you expect Intel to produce a top end gpu while simultaneously producing a top cpu as well (ignoring the fact that they cannot produce a decent gpu)? At 1/50th the R&D budget? Like wtf man that's asking a bit much.
AMD has two major products. By not rolling them out at the same time, you lose out the synergy of sales for both. Granted, cpu's will probably sell like hotcakes assuming all the leaks are true, however by failing to release them as a platform it dilutes the impact they could have had. From a marketing perspective, what do you think of when you hear Intel? Just the cpu, you don't think ARM, storage, iot, blah blah blah. AMD? CPU and graphics. Many of us buy a whole new system at once (as in my my previous post, my current system is from 2011). I might upgrade the gpu once during that cycle. AMD can sell me a cpu and then I have to wait for the gpu. Am I patient? 3-4 months isn't a long time to wait. But you can see from all the vitriol and vinegar that not many people are out there mixing their CPU/GPU brands, people on HardOCP seeming to be the exception. Many people don't even buy discrete cards anymore. That is about the opposite of what I'm saying, but if they released their APUs with the Vega improvements, then it is a triple whammy.
All I'm saying it would have a been a coup if they were able to do both at once, they would get a bunch of people to buy into one platform and guess what? They would stay with for a half decade or more, get their friends to buy the same thing, etc etc... Their was much more to be gained than lost if they had either come out with both at the same time by delaying Ryzen or spending money moving up Vega. Frankly, their stock price needs the bump. You can look at it from two ways: the current plan of release cpu now, get great sales, stock price goes up for Q1 release, then quarters of Intel lowering prices etc, then second bump in Q2 from Vega release, then quarters of Nvidia lowering prices; or what I would have liked to see, release them both at the same time, stunning both of the industry leaders at once and making a double impact. Maybe their current strategy will work fine, but I think they lose some momentum by splitting it out. And yes, I do expect them do more with their budget. They don't do process anymore, they are fabless. I don't know personally what amount goes into process vs cpu/gpu design, but I'm pretty sure they get to devote a majority to design. Yes, they actually have to test their stuff in real life, but the capital investment for AMD is almost nothing compared to Intel and Nvidia.
The whole is more than the sum of the parts.
So here's to waiting another 4 months, if I can stick it out. I'm just playing MTGO right now anyways since my 680 cooked itself.