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Deleted member 82943
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Because the embargo date reveals the release date, which is the same day.
Tipping off AMD or their AIB partners could cause them to release OC models early. It would also keep uninformed and potential customers from buying their current GTX 500 stock.
If Sapphire for example knew the release date, to steal sales, they may drop a 1200MHz 7970 6GB for $550 or something.
Timing is everything to maximize profits.
haha a 1.2ghz 7970 with 6gb of vram for 550 would have me forgetting all about kepler