Too many bad memories O_O Lol. Firing the long term staff lost them a lot of customer's those employees had built up and garnered with relationships. Then the wasted money on internal re-branding "Fire Dog" and the new clothing line. Good use of money for those conventions lol. I was based in Customer Service / the Warehouse but would bounce to whatever they needed help in. Easy not to sell TAP when your not tracked or are the one doing the tracking hah. Not so fun to help customers have to deal with it... I remember when Fry's here in DFW bought the Incredible Universe building and made a ranch theme. Neat store but too big and too many shady employees. I've bought a number of things there but they either didnt have the models I wanted or the support was too poor to support.