the point is for $250 you should be providing someone with the whole setup, wheel, pedals and shifter....or at minimum wheel and pedals with paddle shifters built into wheel
$280 is a crap ton of money for most people just to play FM4 when a decent wheel and pedal set used to be had for $150 and especially a lot of money when they have a perfectly good Logitech G27 sitting next to them that they paid $250-$300 for that is now useless for FM4
I hear your argument about price, but can you honestly say you've used the new Fanatec CSR wheel and its not worth the price? I can't. I would love to say its just not worth the money but who knows, I could use the wheel and realize that it brings my enjoyment of Forza 4 to a level that I can't get anywhere else. The reviews that I've seen for the CSR wheel say its tbe best wheel ever made. There's a review on Youtube for it, check it out. I'm not prepared to say its overpriced and not worth it until I've tried it.