I like it even if it only makes people think. Admit it - the first time you see one in the wild, in a parking lot somewhere, you're going to walk up to it and look at it. Peer through the windows. Maybe thump your knuckles on the body. Admire the tires.
When companies design disruptive things (like this truck) it frees everyone up to imagine new stuff.
P.S. When Tesla introduced the Model 3 they did away with the 'grill' - the Model 3 has always had a flat front. People didn't like it. Then Tesla did away with the grill on the Model S and Model X. After a few years on the road people have changed - they no longer like the 'grill', and prefer Tesla's with the blank face. Perceptions change.
When companies design disruptive things (like this truck) it frees everyone up to imagine new stuff.
P.S. When Tesla introduced the Model 3 they did away with the 'grill' - the Model 3 has always had a flat front. People didn't like it. Then Tesla did away with the grill on the Model S and Model X. After a few years on the road people have changed - they no longer like the 'grill', and prefer Tesla's with the blank face. Perceptions change.