Well I hope NCSoft doesn't manage the cash shop like they do for Lineage2... so many pay to win items in there and basically you have to buy the XP boosts or never reach cap because the grind is so bad.
NCSoft is the publisher not the developer
im sure they do have some involvement especially with the cash shop. fortunately they dont dictate the gameplay too much.. and the grind philosophy of other MMOs is gone. there are XP bonuses but i dont see that being necessary for you to buy at all. especially since theyve taken all of the pressure off of leveling. this is a game that you can just sit back and enjoy.. not rush to the cap to do the cool shit.
the whole game is cool shit
and cool shit is the best kind of shit