Scarce components have pushed the manufacturing costs for Sony Corp.’s next PlayStation to around $450 per unit, forcing a difficult price-setting decision in its battle with Microsoft Corp., according to people with knowledge of the matter
The PS4, released in 2013 at a retail price of $399, was estimated by IHS Markit to cost $381 to manufacture...with the $450 unit cost and a similar gross margin, the PlayStation 5’s retail price would have to be at least $470...that would be a hard sell to consumers, considering Sony’s most expensive machine now is the $399.99 PS4 Pro and is often discounted...
https://www.yahoo.com/finance/news/sony-struggling-playstation-5-price-035030181.html
The PS4, released in 2013 at a retail price of $399, was estimated by IHS Markit to cost $381 to manufacture...with the $450 unit cost and a similar gross margin, the PlayStation 5’s retail price would have to be at least $470...that would be a hard sell to consumers, considering Sony’s most expensive machine now is the $399.99 PS4 Pro and is often discounted...
https://www.yahoo.com/finance/news/sony-struggling-playstation-5-price-035030181.html