Samsung is rolling the dice this weekend in the UK to see how many people is can truly piss off in the shortest amount of time in an attempt to advertise its new Ambient Mode. The point of Ambient Mode is to have your TV blend into its surroundings, instead of just leaving a big dark rectangle on your wall when not in use. Countdown till how long this is used for advertising other Samsung modes? 3...2....1. Millions of TV sets across the UK will appear to turn themselves off this weekend as part of a world-first marketing campaign for electronics giant Samsung which aims to showcase the evolution of television and its role within our homes. Screens will buzz with static and interference before going blank and entirely silent, leaving viewers staring into the void – or searching for their remote controls – for six long seconds. The darkness ends with text emerging, which reads: “This is your TV screen … most of the time; a void full of nothing.” It then explains the virtues of Samsung QLED technology which has an ‘Ambient Mode’ meaning viewers need never see a blank screen again.