I'll be building a new game rig in the next couple of months and was planning on getting a 27" Apple Cinema display to go with it when I noticed that Samsung is supposed to be releasing the S27A970 monitor this month. Just wondering if anyone has actually seen this thing in action yet and would care to comment. Actually any suggestions for a 27" 2560x1440 monitor would be welcome. I favor the glossy look. After 18 years developing software for the MS stack, I jumped to iOS development, got a 27" SB iMac and love the screen. I put a couple games on bootcamp and loved the visuals, Dead Space(2) and Batman AC were particularly awesome. As a point of reference I use a Dell U2411 with my current gaming rig. I personally find the AG coating just saps the 'pop' from the visuals compared to the Cinema display.