Yes , you are absolutely right the die size craziness was pushed by the media who like WCCFTECH. It gives no real advantage to AMD at all. There are however some major impressive innovations that AMD has employed in their architecture like their cache logic, improved L2 cache size, shortening of their pipelines, etc that have lowered latencies in a dramatic manner. I am sure you can appreciate that. On the gpu front if you have read much on the Vega architecture it is game changing , excuse the double entendre. Industry dynamics are changing in AMD 's favor. If there is no major stumble they will win some mind share as a result.