- Apr 5, 2016
It's... Mr. Shake, sir. It's not much of a defense that the card "actually costs less than a used car."
And I misquoted. Apologies - fixed!That was intended as a hyperbolic statement about Titan V pricing, not "regular" Titan/2080ti pricing.
It's both. MSRP for the FE 2080ti is $1199. This was stated by Nvidia.
In either case, yes the things will sell out. That doesn't mean the entire market will bear it though. Right now, immediately after launch, demand is exceeding supply. If you look at the market as a whole though... heck, look at the poll on this thread. This is a hardware enthusiast forum - it's a niche slice of the whole market and it's a place where people are far more likely to pay the early adopter's tax than you'll find in a general sampling of end users - and even here, more than half of the votes go to "I'm not buying it period."
The disadvantages of early adoption are enough to discourage people from buying new tech, but add a 70% price increase over the previous gen, and your sales are gonna be less than impressive.
I do have to wonder though, if this really has anything to do with R&D costs. It's a plausible explanation, of course, but I find the giant stockpile of unsold 10-series chips to be a better explanation.
Think about it: in a year, when all the 1080s have been bought, Nvidia can sell their flagship GPU at an MSRP of $900, and wow what a fantastic deal! Remember when these were $1,200!? I'd be crazy not to buy one now!