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GPU prices — is the worst behind us ?

Yes...yes...the promise of fiber. I've been hearing about that in my neighborhood and town for 10 years now. Someday my prince will come bearing gifts of fiber, low latency and some magical way to game without input delay all through the magical fibers. But yeah, the market thinks it will make more money and have more control by centralizing data again like it is the 1960s-70s before the advent of the personal computer. Less goods, more services they can charge per month for. Somehow I don't think it will work out so well for them.
It would likely result in an underground supply of RPi like devices and games developed specifically for them, open sourced homebrew consoles...
 
Yes...yes...the promise of fiber. I've been hearing about that in my neighborhood and town for 10 years now. Someday my prince will come bearing gifts of fiber, low latency and some magical way to game without input delay all through the magical fibers. But yeah, the market thinks it will make more money and have more control by centralizing data again like it is the 1960s-70s before the advent of the personal computer. Less goods, more services they can charge per month for. Somehow I don't think it will work out so well for them.
Shit runs on fusion. Relax, it’s coming soon!
 
NewEgg black friday deals on AMD cards:

$620 in newegg

XFX Speedster MERC310 AMD Radeon RX 7900XT Ultra Gaming Graphics Card with 20GB GDDR6, AMD RDNA 3 RX-79TMERCU9​


https://www.newegg.com/p/27N-0002-00185?Item=9SIAD2CK621357

Now $340 in NewEgg

XFX SPEEDSTER SWFT319 AMD Radeon RX 6800 with 16GB GDDR6, AMD RDNA 2, Gaming Graphics Card​


https://www.newegg.com/xfx-speedste...b-gddr6/p/N82E16814150896?Item=9SIAD2CKAG1769

 
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Are they still even making RX 6000 series or is this just old stock that's been sitting on shelves?
 
Are they still even making RX 6000 series or is this just old stock that's been sitting on shelves?
They stopped making the RX 6000 series months before the 7000 even started shipping.

AMD's AIB partners flooded the market capitalizing on the Mining, then it burst.
I am told that some AIB's had nearly a 100% overstock on RX 6000 series cards in the days leading up to the 7000 launch, meaning they had as many unsold 6000 series cards on hand when the 7000 series was shipping as they typically would sell over a given products lifetime.
And since those AIB's were selling directly to the miners and not telling AMD or Nvidia about it just classifying it as "gaming sales" when they all got refurbished and dumped on the second hand market it caused huge problems for both.
Nvidia had somewhat insulated themselves from it (Nvidia learned the hard way from Gigabyte and the 1060 mining crash prior), and the high prices their hardware took on drove many miners to AMD instead, but AMD was blindsided when the bubble popped, and it severely hurt 7000 series adoption.
So AMD made far fewer 7000 series cards and was essentially strong armed by the AIB's to mark them higher so they could offload the 6000 series cards.

In many cases for AMD and Nvidia it is a classic case of "with friends like these, who needs enemies", and it's why Nvidia keeps a firm grasp on them, and works around them as much as with them.
 
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Stocks of all older cards getting emptied. I think this is not a good sign for price of new cards. All hope rests on Intel now ????
 
Stocks of all older cards getting emptied. I think this is not a good sign for price of new cards. All hope rests on Intel now ????
Nvidia stopped production on the Lovelace GPU’s many months ago, they also stopped shipping new silicon to the AIB’s a while ago. The cards on the shelves are more or less the cards that exist.

Nvidia works their inventory management very hard and it’s what has kept them from having to compete with their old cards more than not by doing their best to ensure that their old cards are in short supply when the new ones come around.
 
Overstock situation in China

According to Boardchannels, via Chiphell, the RTX 50 series GPUs have been stocked way above the ideal levels. This happened mainly because of low sales and continuous supply.

Graphics card manufacturers across various brands may soon begin adjusting prices. Some have already begun preemptively adjusting the cost of the RTX50 series by the end of the month, aiming to help distributors achieve their IN targets in the final days of July.
As per the insider, this has happened because of a sharp drop in the terminal sales, leading to declines in the retail and even wholesale prices. Due to the overstocking, the industry experts now expect the manufacturers to lower their prices throughout August.

Reprinted from ChannelGate,

July 29, 2025, 12:03 PM. Shanghai:

Urgent notice: Graphics card manufacturers may soon begin adjusting prices. Some manufacturers have already begun adjusting the cost of the RTX50 series before the end of the month, aiming to help distributors achieve their IN targets in the final days of July.

This is primarily due to a recent sharp drop in terminal sales, which has led to continued declines in wholesale and retail prices, significantly increasing inventory pressure and creating a situation of oversupply. Industry experts generally expect graphics card manufacturers to continue lowering their cost prices in August to maintain market liquidity and stabilize sales.

Distributors nationwide are advised to evaluate their inventory and pricing strategies and prepare for a coordinated response.

https://www-chiphell-com.translate....html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB

Via https://tech4gamers.com/nvidia-cut-rtx-50-gpu-prices-poor-sales-oversupply/
 
Overstock situation in China

According to Boardchannels, via Chiphell, the RTX 50 series GPUs have been stocked way above the ideal levels. This happened mainly because of low sales and continuous supply.


As per the insider, this has happened because of a sharp drop in the terminal sales, leading to declines in the retail and even wholesale prices. Due to the overstocking, the industry experts now expect the manufacturers to lower their prices throughout August.



https://www-chiphell-com.translate....html?_x_tr_sl=auto&_x_tr_tl=en&_x_tr_hl=en-GB

Via https://tech4gamers.com/nvidia-cut-rtx-50-gpu-prices-poor-sales-oversupply/

This makes me think that the next series of GPUs will be in much shorter supply than the past two generations, citing not as much demand over the previous generation while prices still increase blaming it on *motions at everything going on in the world* all this.

But it could just be enticing fear purchasing as well, since the 50 series Super leaks are becoming more and more prevalent this past week and they need to unload all of their inventory before they can make room for the new hotness.
 
Just a reminder, even at MSRP Nvidia cards are overpriced.
The lie detector test says, that's a lie! They are fantastic at the msrp compared to anything else on the market as a whole product and software ecosystem.
 
The lie detector test says, that's a lie! They are fantastic at the msrp compared to anything else on the market as a whole product and software ecosystem.
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The lie detector test says, that's a lie! They are fantastic at the msrp compared to anything else on the market as a whole product and software ecosystem.
1. Intel and AMD's inability to keep up and 2. Nvidia's pricing - are different factors. Nvidia is charging twice as much now for cards than they were just a few years ago that are also segmented down at least 1 if not 2 tiers from what they have traditionally been in terms of core count and memory capacity. It's a rip off and the only reason people pay it is because they have no choice if they want an upgrade, thus point 1.
 
1. Intel and AMD's inability to keep up and 2. Nvidia's pricing - are different factors. Nvidia is charging twice as much now for cards than they were just a few years ago that are also segmented down at least 1 if not 2 tiers from what they have traditionally been in terms of core count and memory capacity. It's a rip off and the only reason people pay it is because they have no choice if they want an upgrade, thus point 1.

This is a huge moment for us as gamers, data crunchers, and consumers. If people actually voted with their wallets instead of instantly purchasing the next new thing because new thing betterer, I guarantee that within a quarter GPU prices would drop SIGNIFICANTLY. But people won't do it. They don't do it with hardware, games, any bright new shiny that's coming on the horizon. We actually have the power to melt companies and make them scared JUST BY NOT BUYING THEIR PRODUCTS, and yet here we are, paying $800 for a MID RANGE graphics card.

My EVGA 2080 Super XC Gaming was $813.76 on June of 2020. After lockdowns were in full effect and no one could get a GPU. Think on that.
 
We actually have the power to melt companies and make them scared JUST BY NOT BUYING THEIR PRODUCTS, and yet here we are, paying $800 for a MID RANGE graphics card.
Not sure I completely agree with this.

The only GPU I've bought since 2018 was a Radeon rx6600 I got for $250CAD.

I will not buy another GPU until I get something significantly better than my rx580, with more RAM and a proper 16x PCIe bus, for less than $400 CAD. I've been looking for several years...
 
Not sure I completely agree with this.

The only GPU I've bought since 2018 was a Radeon rx6600 I got for $250CAD.

I will not buy another GPU until I get something significantly better than my rx580, with more RAM and a proper 16x PCIe bus, for less than $400 CAD. I've been looking for several years...

The issue is that Nvidia is happy to sell 10 cards at $100 profit each instead of 100 cards at $10 profit each. And if they can't find 10 buyers, they'll start selling 5 cards at $200 profit each. And if they can't find buyers they'll sell 1 card for $1000 profit.

They'll limit stock to inflate prices. And AMD will REFUSE to compete, because AMD will try to match Nvidia's prices to slurp up a profit margin beyond anything they could imagine if they actually tried to capture market share.

AMD even selling 5% of what Nvidia sells with 50% margin makes them WAAAAY more money selling 10% of what Nvidia sells at 10% margin.

AMD doesn't want to win, they want to make as much money with as little effort as possible.
 
Not sure I completely agree with this.

The only GPU I've bought since 2018 was a Radeon rx6600 I got for $250CAD.

I will not buy another GPU until I get something significantly better than my rx580, with more RAM and a proper 16x PCIe bus, for less than $400 CAD. I've been looking for several years...
Probably in another year the 9060 xt 16gb could drop to that price
 
The issue is that Nvidia is happy to sell 10 cards at $100 profit each instead of 100 cards at $10 profit each. And if they can't find 10 buyers, they'll start selling 5 cards at $200 profit each. And if they can't find buyers they'll sell 1 card for $1000 profit.

They'll limit stock to inflate prices. And AMD will REFUSE to compete, because AMD will try to match Nvidia's prices to slurp up a profit margin beyond anything they could imagine if they actually tried to capture market share.

AMD even selling 5% of what Nvidia sells with 50% margin makes them WAAAAY more money selling 10% of what Nvidia sells at 10% margin.

AMD doesn't want to win, they want to make as much money with as little effort as possible.
I’m it exactly sure it’s a “problem,” but rather it’s just good capitalist brutalism on Nvidias part. And it’s also good tactics for AMD to sit out the market share battle if they keep their profit margin high with minimal effort.

Unfortunately for gamers unless there a big shift in the current market the days of 30%+ improvements per $ in generations are long gone. Unless there’s a gigantic uptick in game releases that demand the extra horsepower or a complete meltdown in the ouroboros-like AI segment there no incentive for companies to release consumer GPUs with much increased performance at modest prices.

That being said the stock has seemingly picked up a bit in recent weeks, which is definitely Nvidia and their AIBs learning the lessons of the 30series and selling high while the gettings good then clearing out inventory leading up the updated series.
 
AMD to sit out the market share battle if they keep their profit margin high with minimal effort.
https://www.amd.com/en/newsroom/pre...ts-second-quarter-2025-financial-results.html

AMD margin were negative 2% the last quarter using standard GAAP accounting for an operating loss of 132 millions, 12% using AMD prefered accounting.mostly because they had to nearly write off 1 billions worth of mi300 GPU to china

They stopped in 2025 to give gaming margin so we do not know them, client and gaming combined:

xRo7ayMcEFC7Wo8jmMmgDE-1200-80.png


The situation is not that AMD is making crazy margin and considering the giant cost in R&D, it is not obvious that you can have both margin without giant volume in that space. They could be near zero when it come to discrete GPUs

Imagine you spent 1 billions year on customer side GPU R&D/tapeout individual die/testing, if you sell only 3 millions of them a year, that $333 per unit before making/marketing/distributing/selling them selling more than 20 millions units a year (and using similar core in $40,000 datacenter gpu) is a big part of making it work at very high margin.

In the calculation of margin per unit, you need to augment the amortization of all the costs per unit as well, it is not just about raw gross margin per units.
 
Maybe, expecting they just run out of stock and prices go up more
I am thinking the 9060xt 16gb could be a long running card — because there might be nothing in RDNA 5 below $400 ...
 
1. Intel and AMD's inability to keep up and 2. Nvidia's pricing - are different factors. Nvidia is charging twice as much now for cards than they were just a few years ago that are also segmented down at least 1 if not 2 tiers from what they have traditionally been in terms of core count and memory capacity. It's a rip off and the only reason people pay it is because they have no choice if they want an upgrade, thus point 1.
Raw silicon, TSMC’s prices, and most components themselves have basically doubled in price over the past few years.

It’s not just Nvidia, but raw components that have nearly doubled. Japan and Taiwan never brought their prices down when the pandemic ended. Most of the reputable component manufacturers spent a lot on expanding their manufacturing capacity, so until those facilities meet their ROI they are keeping pretty close to their pandemic pricing.
 
The issue is that Nvidia is happy to sell 10 cards at $100 profit each instead of 100 cards at $10 profit each. And if they can't find 10 buyers, they'll start selling 5 cards at $200 profit each. And if they can't find buyers they'll sell 1 card for $1000 profit.

They'll limit stock to inflate prices. And AMD will REFUSE to compete, because AMD will try to match Nvidia's prices to slurp up a profit margin beyond anything they could imagine if they actually tried to capture market share.

AMD even selling 5% of what Nvidia sells with 50% margin makes them WAAAAY more money selling 10% of what Nvidia sells at 10% margin.

AMD doesn't want to win, they want to make as much money with as little effort as possible.
AMD’s problem is anything they can try in a race to the bottom on pricing Nvidia can not only tank it but beat them.

Nvidia could straight up build a 6080 class card with 18gb VRAM, and sell it to price match AMD’s lowest GPU entry for that year and the financial impact wouldn’t even register as a blip.

They would find themselves in more Monopoly based anti competitive lawsuits then they could shake a stick at, but they could do it.

Pricing the cards as they do is a literal strategy against being sued as a monopoly.

Holding +80% of the market and pricing competitively forget aggressively is enough to get the law firms chomping. But saying we want 100% margins and we charge what we want, the others are more than welcome to join us or under cut us, completely destroys that argument. Nvidia leaves AMD and Intel more than enough room to operate, if they can’t or choose not to that’s on them.

But if push comes to shove in a race to the bottom on pricing the bigger bank account always wins. So AMD has 0 reason to try in any meaningful way to sell cheap for market share. And the attempt would honestly land them an investor lawsuit for not maximizing profits.
 
AMD’s problem is anything they can try in a race to the bottom on pricing Nvidia can not only tank it but beat them.

Nvidia could straight up build a 6080 class card with 18gb VRAM, and sell it to price match AMD’s lowest GPU entry for that year and the financial impact wouldn’t even register as a blip.

They would find themselves in more Monopoly based anti competitive lawsuits then they could shake a stick at, but they could do it.

Pricing the cards as they do is a literal strategy against being sued as a monopoly.

Holding +80% of the market and pricing competitively forget aggressively is enough to get the law firms chomping. But saying we want 100% margins and we charge what we want, the others are more than welcome to join us or under cut us, completely destroys that argument. Nvidia leaves AMD and Intel more than enough room to operate, if they can’t or choose not to that’s on them.

But if push comes to shove in a race to the bottom on pricing the bigger bank account always wins. So AMD has 0 reason to try in any meaningful way to sell cheap for market share. And the attempt would honestly land them an investor lawsuit for not maximizing profits.
Normally I'd say your absolutely right.

But with AI taking up so much of their portfolio at the moment, they wouldn't want to lower their ASP in front of their investors. Their feduciary duty requires them to allocate as much silicon to AI as they can, they can't lower prices unless they make more cards, which means less silicon going to AI.

this is also AMD's problem, but AMD has the privilege of having nothing to lose and everything to gain.

If AMD were to be aggressive, Nvidia can either lose market share or profit, but can't keep both. Whereas AMD is in the position where they can either gain market share or profit, but it would take abject retardation to lose both.
 
Normally I'd say your absolutely right.

But with AI taking up so much of their portfolio at the moment, they wouldn't want to lower their ASP in front of their investors. Their feduciary duty requires them to allocate as much silicon to AI as they can, they can't lower prices unless they make more cards, which means less silicon going to AI.

this is also AMD's problem, but AMD has the privilege of having nothing to lose and everything to gain.

If AMD were to be aggressive, Nvidia can either lose market share or profit, but can't keep both. Whereas AMD is in the position where they can either gain market share or profit, but it would take abject retardation to lose both.
As much as AI is taking up Nvidia’s time, they still have more resources dedicated to gaming than AMD has dedicated to graphics as a whole. It might be relatively small given Nvidia’s current state but it’s still massive by any other measurement.
 
I think the worst seems behind us. I see lower prices everywhere, at MSRP or slightly lower than MSRP.
 
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Buy whatever you can... whatever is available...

HardwareRumor

AMD & NVIDIA Could Kill Off Budget GPUs as Memory Shortages Drive Costs Up, Leaving Entry-Level Gamers With Little Options​

Muhammad ZuhairNov 18, 2025 at 11:50am EST

AMD/NVIDIA Could Halt Budget GPU Production As Memory Shortages Force Them to Reallocate Capacity​

It appears that DRAM shortages are going to affect gamers on a much larger scale than just being confined to RAM supply, as according to a report by the Korean media outlet Hankyung, it is rumored that AMD and NVIDIA are looking to "discontinue" budget-oriented GPUs, since their BOM (Bill of Materials) has risen dramatically with higher GDDR module prices. The report doesn't specifically mention which SKUs could be affected by this move

https://wccftech.com/amd-nvidia-could-kill-off-budget-gpus-as-memory-shortages-drive-costs-up/


NVIDIA's GeForce RTX 50 SUPER GPU family was expected to launch next year, however, according to recent rumors, it looks like the series might be delayed further or even cancelled, due to ongoing 3GB GDDR7 DRAM module shortages in the tech industry...over the last few weeks, DRAM and NAND flash prices have increased exponentially...

https://videocardz.com/newz/nvidia-...nty-amid-reports-of-3gb-gddr7-memory-shortage
 
Buy whatever you can... whatever is available...

HardwareRumor

AMD & NVIDIA Could Kill Off Budget GPUs as Memory Shortages Drive Costs Up, Leaving Entry-Level Gamers With Little Options​

Muhammad ZuhairNov 18, 2025 at 11:50am EST

AMD/NVIDIA Could Halt Budget GPU Production As Memory Shortages Force Them to Reallocate Capacity​

It appears that DRAM shortages are going to affect gamers on a much larger scale than just being confined to RAM supply, as according to a report by the Korean media outlet Hankyung, it is rumored that AMD and NVIDIA are looking to "discontinue" budget-oriented GPUs, since their BOM (Bill of Materials) has risen dramatically with higher GDDR module prices. The report doesn't specifically mention which SKUs could be affected by this move

https://wccftech.com/amd-nvidia-could-kill-off-budget-gpus-as-memory-shortages-drive-costs-up/
One more

“For gamers, the timing isn't great. Radeon RX 9070 XT prices had only just started to stabilize; one ASRock Challenger card in the US recently slipped to its official $599 MSRP, and European pricing has finally settled near launch levels after months of inflated street prices. NVIDIA is also rumored to be planning a similar price hike in early 2026. Neither AMD nor NVIDIA is driving the increases, both are caught in the same memory crunch. As usual with reports like this, it can take weeks before any change appears at retail”

Source: https://www.techpowerup.com/342990/amd-reportedly-planning-gpu-price-increase-as-memory-costs-spike
 
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Ya well same site reported this



NVIDIA's Partners Reportedly Lack Final GeForce RTX 50-Series SUPER Specifications

by AleksandarK Nov 10th, 2025 08:23 Discuss (58 Comments)
According to multiple sources from Hong Kong and Taiwan, NVIDIA's upcoming mid-cycle refresh of the "Blackwell" SUPER GPU series is not canceled, although add-in card partners are still awaiting final specifications. HKEPC reports: "

Rumors suck
I know that this article is a week old but still rumors are not facts.
 
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