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GeForce Partner Program Impacts Consumer Choice

Dan_D said:
You've obviously never talked to anyone who works in the hardware industry. We get off the record comments all the time. 99% of which turn out to be accurate. You simply have to be careful about what you share and where you got the information from. There are several reasons for this, one of which is not wanting to be responsible for putting people out of work or causing them to face reprisal from their employers. If you start sharing those sources, documents, etc. then people will stop coming to you or sharing information in confidence. You can get carried away and blacklist yourself from people in the industry, which makes running a site like this much harder than it needs to be..
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Ok, well that's a poor assumption on your part. I'm fully aware of trust between sources in the industry, that's not the issue. The issue is speaking for them and then giving your readers the wishy-washy backend of the story. The problem with that is you create this big media bubble that you can't dispel...


Which is why I think people should really wait till they know more before jumping on the bandwagon.
 
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Silent Scone said:
Which is why I think people should really wait till they know more before jumping on the bandwagon.
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Sure and that's why I think it's very odd that nVidia isn't saying much about its transparent program and getting its message out. I imagine that nVidia is going to have to say something much more definitive that it has previously and that's probably the next step in all of this.
 
Just wanted to quote my news post on the front page....

If you have not aware of the our coverage on NVIDIA GPP, I would highly suggest reading our GeForce Partner Program Impacts Consumer Choice article. I have been informed that NVIDIA is putting pressure on traditional tech "journalists" to not cover this story as it is nonsense and not worth the digital ink to print it. However, there are more than a few YouTubers reacting to the story in the last 24 hours. Give some of these a watch and see if you think GPP is an anticompetitive program or not, I will start you off with AdoredTV to get your rolling. At the end of the day, it is you guys that have made the GPU market what it is with your buying decisions. Also if you would like a bit more clarity, I did a live-streamed interview with PC World yesterday that might interest you.

More videos: Tech of Tomorrow - Hardware Unboxed - Joker Productions - The Good Old Gamer - The Good Old Gamer #2 - Gamers Nexus - Frenerth - RecensioniVere

Worth mentioning also is in our world of tech "journalism" that only two people have reached out to me in order to further investigate GPP before further discussing it; Gordon Ung of PC World and Christopher Gardier of The Good Old Gamer.
 
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Tinfoil hat thought. nVidia started pushing GPP once crypto-mining caused prices to spike. Right now the only people who are buying cards aren't using them for games and thus they only care about hash-rates/$; enthusiast are out of the loop right now. Thus, when the market (hopefully) goes back to near MSRP pricing who will be left?
 
HOLY SHIT! First podcast I watched all the way through, it was riveting from start to finish. Kyle came across amazingly well, straight forward and something so lacking in virtually all journalism - HONESTY!

Very proud being a [H]ardOCP member!
 
Dan_D said:
You've obviously never talked to anyone who works in the hardware industry. We get off the record comments all the time. 99% of which turn out to be accurate. You simply have to be careful about what you share and where you got the information from. There are several reasons for this, one of which is not wanting to be responsible for putting people out of work or causing them to face reprisal from their employers. If you start sharing those sources, documents, etc. then people will stop coming to you or sharing information in confidence. You can get carried away and blacklist yourself from people in the industry, which makes running a site like this much harder than it needs to be.

I've learned all kinds of shit over drinks with people in the hardware industry. Much of which isn't for public consumption. Kyle wouldn't have written that article if he wasn't sure that the information was true. In the 11 years I've worked with Kyle, he's never said or written anything that didn't turn out to be pretty spot on.

My take on this is that NVIDIA wants to build up it's own business and extend it's market dominance on the backs of brands like ROG and Aorus which were built up by their respective owners while sticking it to AMD and ultimately, the consumer. They've given manufacturers no choice here. If 70% of your graphics card sales are from NVIDIA GPUs, you can't afford not to align with the GeForce brand. A few years back when XFX aligned exclusively with ATI, it didn't go very well for them. Maybe I'm reading into too much here, but it seems like this adds credence to the idea that GPU innovation and development is slowing down for both AMD and NVIDIA. It gives NVIDIA additional motive to resort to such practives to keep revenues up.

Brand recognition is everything and NVIDIA knows that. People bought Intel CPUs when AMD CPUs were faster and systems using them were priced slightly lower because of Intel's brand recognition. The "Intel Inside" marketing campaign is one of the most successful in history. It kept the average Joe buying Intel machines based on that recognition alone.
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I just want to point something out here, that elephant sitting over there in the corner ..... EVGA.

EVGA is and has been NVidia only for a long time now. EVGA has a great brand going and it's all one sided. I think that this sort of takes some of the wind out of the sails of any statements claiming that XFX was 86'd because they were forced to go AMD/ATI only. I'm not saying there was no impact, but I think there must have been more to it as well and not a single cause.

Also, this GPP Program seemingly has no down side for EVGA so I would be calling them for sure on this even though on the surface it seems they wouldn't have much to say. I mean, anything that is causing issues for EVGA's competition has to sound good in EVGA's ears right? But you'd have to ask them to know for sure, maybe there is something the rest of us aren't seeing here that is plainly obvious to EVGA.

So Dan, I'm not trying to refute your comments, just pointing out something that might prove to be an unnoticed angle to things.
 
Paul and Kyle (Bitwit) also covered you on 'Awesome Hardware' last night (and I think linked your article in the show description).
I watched your PCWorld stream with Gordon - good stuff.
 
yeah, while it may be us who put nvidia out in front it was not because they did not earn it. they did have the superior platform after all.

amd has not offered any thing compelling in the gpu market for quite some time.

still dont excuse nvidia anti consumer and now anti competitive marketing moves .

you just cant win any more ... get the best in computer performance suffer at the hands of nasty business practices that end up hurting you in the long run.

buy the under dog suffer in performance for the foreseeable future .

whats an enthusiast to do ?
 
lcpiper said:
I just want to point something out here, that elephant sitting over there in the corner ..... EVGA.

EVGA is and has been NVidia only for a long time now. EVGA has a great brand going and it's all one sided. I think that this sort of takes some of the wind out of the sales of any statements claiming that XFX was 86'd because they were forced to go AMD/ATI only. I'm not saying there was no impact, but I think there must have been more to it as well and not a single cause.

Also, this GPP Program seemingly has no down side for EVGA so I would be calling them for sure on this even though on the surface it seems they wouldn't have much to say. I mean, anything that is causing issues for EVGA's competition has to sound good in EVGA's ears right? But you'd have to ask them to know for sure, maybe there is something the rest of us aren't seeing here that is plainly obvious to EVGA.

So Dan, I'm not trying to refute your comments, just pointing out something that might prove to be an unnoticed angle to things.
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You bring up some good points. Your right, I don't see a downside for EVGA in the GPP given that it doesn't sell AMD cards. EVGA doesn't have millions of dollars invested in gaming brands that were established with the inclusion of ATI/AMD based products. EVGA is it's own animal and isn't directly comparable to ROG in the same way. ASUS, as an example has spent more than a decade and millions of dollars building up the Republic of Gamers brand. It's been known for offering Radeon and GeForce branded graphics cards in the past. If it signs on the to GPP, it would have no choice to be either dilute it's already diluted branding even more with a red and green version, or some other additional sub branding. With ROG, ROG STRIX, etc. things are getting ore and more confusing.

What this largely comes down to is that NVIDIA talks about transparency, while being very opaque about details. The way the wording of the article makes it sound, if ASUS signs on with it's ROG brand it won't be able to sell ROG AMD cards. It will have to invest millions of dollars to build up a new brand, sub brand or otherwise for it's AMD cards. This seems like a move that's designed to extend NVIDIA's marketshare and hurt AMD. I don't see any other way to look at it. Bringing EVGA into the consideration doesn't change this. EVGA, if anything is an example of one of the few companies that wouldn't be hurt by this. It doesn't sell AMD cards and doesn't have sub-branding like Aorus or ROG. EVGA has no reason not to sign on the dotted line. Sure, it could sell AMD GPUs, but its never pursued doing so up to this point.

This wouldn't hurt XFX either since it doesn't sell NVIDIA GPUs. However, I do think that XFX suffered severely by going all ATI/AMD. You have to consider the marketshare gap between NVIDIA and AMD. AMD doesn't have the brand recognition that NVIDIA does. At certain points in history, going all ATI/AMD would be fine. Other times, that's a less promising proposition. That may be why EVGA has never bothered to get into bed with ATI/AMD. When it comes to marketshare and sales, it isn't and never has been the performer NVIDIA is.
 
Between this program and the shit that happens to AMD with the fake security company, it feels like there are some Heavy Hitters with Deep Pockets who feel very threatened by AMD right now and are trying every single anti-competitive practice in the book to make sure AMD doesn't take off and become real competitors to them.

I think the difference between now and when Intel did it to AMD in the 90s, is that AMD has been making some very solid decisions and strong business Partnerships as well as strategic decisions with open sourcing that have allowed them to mitigate a lot of these attacks. On top of that, we live in a different age where information can travel much more quickly and the same Heavy Hitters have a harder time operating in the shadows.

At this point, I think this is all going to backfire and Garner support for AMD, which already wears the underdog reputation.

I think that's where this thing is going to head.

Of course if that does happen to conclusion, all that means is AMD will be the champions of Our Generation and the Intel of Our grandchildren's Generation when they pull some of the same shit against some up-and-comer who is trying to take it to them.
 
Dan_D said:
You bring up some good points. Your right, I don't see a downside for EVGA in the GPP given that it doesn't sell AMD cards. EVGA doesn't have millions of dollars invested in gaming brands that were established with the inclusion of ATI/AMD based products. EVGA is it's own animal and isn't directly comparable to ROG in the same way. ASUS, as an example has spent more than a decade and millions of dollars building up the Republic of Gamers brand. It's been known for offering Radeon and GeForce branded graphics cards in the past. If it signs on the to GPP, it would have no choice to be either dilute it's already diluted branding even more with a red and green version, or some other additional sub branding. With ROG, ROG STRIX, etc. things are getting ore and more confusing.

What this largely comes down to is that NVIDIA talks about transparency, while being very opaque about details. The way the wording of the article makes it sound, if ASUS signs on with it's ROG brand it won't be able to sell ROG AMD cards. It will have to invest millions of dollars to build up a new brand, sub brand or otherwise for it's AMD cards. This seems like a move that's designed to extend NVIDIA's marketshare and hurt AMD. I don't see any other way to look at it. Bringing EVGA into the consideration doesn't change this. EVGA, if anything is an example of one of the few companies that wouldn't be hurt by this. It doesn't sell AMD cards and doesn't have sub-branding like Aorus or ROG. EVGA has no reason not to sign on the dotted line. Sure, it could sell AMD GPUs, but its never pursued doing so up to this point.

This wouldn't hurt XFX either since it doesn't sell NVIDIA GPUs. However, I do think that XFX suffered severely by going all ATI/AMD. You have to consider the marketshare gap between NVIDIA and AMD. AMD doesn't have the brand recognition that NVIDIA does. At certain points in history, going all ATI/AMD would be fine. Other times, that's a less promising proposition. That may be why EVGA has never bothered to get into bed with ATI/AMD. When it comes to marketshare and sales, it isn't and never has been the performer NVIDIA is.
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OK, but EVGA does make a guy ask a question, is all that branding actually even worth it?

I suppose, on the one hand a person could claim that EVGA is a gaming brand in it's own right, but they sell plenty of standard non-gaming NVidia cards so that isn't really true is it.

Maybe, all that money ASUS and others have spent to build up their gaming brands only means that they spent money they never had to spend, and people would have bought their card all the same anyway.

If I'm ASUS or MSI, maybe I sign right on up, and just dump my expensive branding campaigns and see how it all plays out.

EDITED: Of course when it comes to branding, nobody does it like Dell. Why spend a shit ton of cash to build up a gaming brand when you can just buy out an elite gaming company and turn it into a brand instead.
 
I'm willing to bet that NONE of these youtubers have actually made any investigation what so ever and just ranting about it.

Even if the program had its best intentions and was harmless (or even benefical) for AIBs/OEM/consumers, there's been so much media hate that nvidia may end up cancelling it.
 
Zion Halcyon said:
Between this program and the shit that happens to AMD with the fake security company, it feels like there are some Heavy Hitters with Deep Pockets who feel very threatened by AMD right now and are trying every single anti-competitive practice in the book to make sure AMD doesn't take off and become real competitors to them.

I think the difference between now and when Intel did it to AMD in the 90s, is that AMD has been making some very solid decisions and strong business Partnerships as well as strategic decisions with open sourcing that have allowed them to mitigate a lot of these attacks. On top of that, we live in a different age where information can travel much more quickly and the same Heavy Hitters have a harder time operating in the shadows.

At this point, I think this is all going to backfire and Garner support for AMD, which already wears the underdog reputation.

I think that's where this thing is going to head.

Of course if that does happen to conclusion, all that means is AMD will be the champions of Our Generation and the Intel of Our grandchildren's Generation when they pull some of the same shit against some up-and-comer who is trying to take it to them.
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I guess I'm just not a romantic at heart. I don't picture AMD as an underdog. Maybe I'm jaded, the first time I ever invested in the stock market, I bought $3,000 of Commodore ....... they tanked, I lost it all.

But I learned, I became a bit more pragmatic. I've invested in AMD, Intel, Cisco, NVidia, and I've never lost money with any of them.In fact I have money in AMD right now. Their stock price is jumpier than a kangaroo on speed and all those ups and downs every year means 4 or five chances to make +10% instead of hoping someone will make a >50% leap. I'll take a proven track record any time over a hope and a prayer.

So if my investing sounds rooted in performance than it shouldn't be surprising who's cards I buy for my gaming rigs.

It's not personal, it's just good business.
 
lcpiper said:
OK, but EVGA does make a guy ask a question, is all that branding actually even worth it?

I suppose, on the one hand a person could claim that EVGA is a gaming brand in it's own right, but they sell plenty of standard non-gaming NVidia cards so that isn't really true is it.

Maybe, all that money ASUS and others have spent to build up their gaming brands only means that they spent money they never had to spend, and people would have bought their card all the same anyway.

If I'm ASUS or MSI, maybe I sign right on up, and just dump my expensive branding campaigns and see how it all plays out.

EDITED: Of course when it comes to branding, nobody does it like Dell. Why spend a shit ton of cash to build up a gaming brand when you can just buy out an elite gaming company and turn it into a brand instead.
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When it comes to the branding, there is some research data that all the big computer hardware manufacturers often reference behind closed doors. I don't know if this study is available to the public or not, but I've seen the slide decks and presentations on this. They did a study showing that the desktop PCs were headed towards being niche devices which are primarily used for gaming. It also showed that PC gaming is a growing market segment. It seems to me that ASUS And GIGABYTE didn't want to go all in as a company that's only known for branding. However, MSI did.

ROG and Aorus have been very successful for their respective companies. Was that branding necessary? I don't know for certain but it sure looks that way. It's also worth pointing out that companies like EVGA and even MSI don't have the same level of product diversity that GIGABYTE and ASUS have. I can see why ASUS wouldn't necessarily want to go all in rebranding "ASUS" as a gaming only brand. As a result, the ROG brand makes sense to me.
 
Dan_D said:
When it comes to the branding, there is some research data that all the big computer hardware manufacturers often reference behind closed doors. I don't know if this study is available to the public or not, but I've seen the slide decks and presentations on this. They did a study showing that the desktop PCs were headed towards being niche devices which are primarily used for gaming. It also showed that PC gaming is a growing market segment. It seems to me that ASUS And GIGABYTE didn't want to go all in as a company that's only known for branding. However, MSI did.

ROG and Aorus have been very successful for their respective companies. Was that branding necessary? I don't know for certain but it sure looks that way. It's also worth pointing out that companies like EVGA and even MSI don't have the same level of product diversity that GIGABYTE and ASUS have. I can see why ASUS wouldn't necessarily want to go all in rebranding "ASUS" as a gaming only brand. As a result, the ROG brand makes sense to me.
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Well if PCs are going to become gamer only territory than all PC hardware is going to be "branded gaming" by default of it's existence. My last two cards have been EVGA NVidia cards and my 1070 and 1070Ti both did not fail to impress. The worksmanship is the best I have ever owned by far. Now I had a ROG STRIX 960 4GB card was nice, it performed well. But hand in hand, side by side, the new EVGA cards shamed it.

Maybe the newer 10 series ROG cards are nicer, I'm sure someone else knows for sure and has owned both.

Please don't read this as a justification for NVidia's GPP, I'm just pointing out some things and my own opinion of who makes and sells better gear vs who sells fancy names.
 
Dan_D said:
When it comes to the branding, there is some research data that all the big computer hardware manufacturers often reference behind closed doors. I don't know if this study is available to the public or not, but I've seen the slide decks and presentations on this. They did a study showing that the desktop PCs were headed towards being niche devices which are primarily used for gaming. It also showed that PC gaming is a growing market segment. It seems to me that ASUS And GIGABYTE didn't want to go all in as a company that's only known for branding. However, MSI did.

ROG and Aorus have been very successful for their respective companies. Was that branding necessary? I don't know for certain but it sure looks that way. It's also worth pointing out that companies like EVGA and even MSI don't have the same level of product diversity that GIGABYTE and ASUS have. I can see why ASUS wouldn't necessarily want to go all in rebranding "ASUS" as a gaming only brand. As a result, the ROG brand makes sense to me.
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This is exactly why this whole thing has been blown wide open prematurely. No disclosure has been made publically as to what exactly vendors intend to do about this, and ultimately, isn't that the real story here? We know vendors are joining the program, why wouldn't they? The element of hand forcing isn't a legality, it's because if we're honest, there's less justification for them not to opt in. These strong-arm tactics aren't what comes as a surprise, or at least if you've been following NVIDIA for the last 15 years at least, they shouldn't do.

For example, the ROG branding is very much vendor agnostic. Rightfully so, too. The CH6 is a hugely successful board. In no way, could you link this particular product to an NVIDIA GPU in anything other than branding. It's a reach at best. If we're going by the extract Kyle has used from the document that he's chosen not to disclose, we're lead to believe that, hypothetically, ASUS would need to remove any and all ROG branding from their AMD GPU lineup. I have no doubt that NVIDIA has already asked that GPP partners do this. In fact, it's not even the legality of it that concerns me, it's the sheer gall. It's the extent of this hypothetical situation whereby any and all AMD GPU cannot be associated with gaming products. I can't see it, and I think it's prudent of those who are breaking this story to both find out and disclose just where this line in the sand is.
 
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Stoly said:
I'm willing to bet that NONE of these youtubers have actually made any investigation what so ever and just ranting about it.

Even if the program had its best intentions and was harmless (or even benefical) for AIBs/OEM/consumers, there's been so much media hate that nvidia may end up cancelling it.
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I would also suggest that since we broke the story that all involved have gone dark.
 
chaos4u said:
yeah, while it may be us who put nvidia out in front it was not because they did not earn it. they did have the superior platform after all.

amd has not offered any thing compelling in the gpu market for quite some time.

still dont excuse nvidia anti consumer and now anti competitive marketing moves .

you just cant win any more ... get the best in computer performance suffer at the hands of nasty business practices that end up hurting you in the long run.

buy the under dog suffer in performance for the foreseeable future .

whats an enthusiast to do ?
Click to expand...

Companies often "become the best" because of a anti-competitive practices. Intel has been the best for years because of the damage they did to AMD with anti-competitive practices.
 
There is no downside to EVGA participating in this. They don't sell AMD/RTG-based GPUs. How much do you want to bet that EVGA (potentially) being a member in this program (because, why not) would have motivated the vendors who sell both AMD/RTG and nVidia GPUs (like ASUS and MSI) to feel like their hands are forced in participating?

All it takes is for one company to participate for all others to feel pressured into it, good intentions notwithstanding.
 
I was wondering why none of the other big websites were covering this. Shit I don't think Linus has even made a video about it. Some people just dont have the balls to do what Kyle did.

Kyle, since the article has Nvidia said anything to you? just curious lol
 
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lcpiper said:
OK, but EVGA does make a guy ask a question, is all that branding actually even worth it?

I suppose, on the one hand a person could claim that EVGA is a gaming brand in it's own right, but they sell plenty of standard non-gaming NVidia cards so that isn't really true is it.

Maybe, all that money ASUS and others have spent to build up their gaming brands only means that they spent money they never had to spend, and people would have bought their card all the same anyway.

If I'm ASUS or MSI, maybe I sign right on up, and just dump my expensive branding campaigns and see how it all plays out.

EDITED: Of course when it comes to branding, nobody does it like Dell. Why spend a shit ton of cash to build up a gaming brand when you can just buy out an elite gaming company and turn it into a brand instead.
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Does brand work? Lets see.. When I was looking for an ASUS videocard, I literally looked for their ROG Strix Cards because I assumed that would be their enthusiast lineup. I would say it works :).
 
Brackle said:
I was wondering why non of the other big websites were covering this. Shit I don't think Linus has even made a video about it. Some people just dont have the balls to do what Kyle did.

Kyle, since the article has Nvidia said anything to you? just curious lol
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Yar, I'm curious too on what Nvidia has said (to Kyle or to anyone about it at this point).

I'm a bit surprised how quiet people have been about it. The Youtubers thrive on controversy, so you'd think they'd be all over the "Nvidia Anti-Competitive" headline... unless Nvidia is someone they do not want to trifle with.
 
Kyle - I've picked through much of this discussion, watched your interview, and please don't take this the wrong way, but hasn't this been going on for a very very very long time? The ramifications for the consumer are evident, but I've owned many devices from both parties and there were always "preferred partners" producing AIB for both. I'll do further reading, but this is not new is it? Just another level?

Back in the day we had HEC, Sapphire, XFX all running nothing but AMD. Then you had EVGA, Giga, and eventually Zotac, MSI, etc (etc on both sides - I forget all the companies that have died) running Nvidia (and this is all referring to the GPU side of things). I guess my ultimate question is how much has changed or are we finally entering an information age in which it's become evident and we have credence to accuse and take action?

This whole thing seems strikingly like the EU AMD vs Intel dilemma, but I haven't spent nearly enough time researching to make an unbiased judgement.
 
Digital Viper-X- said:
Does brand work? Lets see.. When I was looking for an ASUS videocard, I literally looked for their ROG Strix Cards because I assumed that would be their enthusiast lineup. I would say it works :).
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Really? You had already decided on an ASUS Card but the ROG Strix branding helped you choose which ASUS card you wanted to buy?

Tell me you didn't just walk right into this one :sneaky:
 
lcpiper said:
Really? You had already decided on an ASUS Card but the ROG Strix branding helped you choose which ASUS card you wanted to buy?

Tell me you didn't just walk right into this one :sneaky:
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C'mon man. Strixxxxxx is amazing. ASUS! I've been ripped from going Zotac Amp! Extreme on multiple TI's yet they have performed extremely well and the one time I had a problem they had a brand new one in my hands with a box to send back the faulty before I pulled the GPU... and US support who understood the words. but cmon ASUS!
 
Zion Halcyon said:
At this point, I think this is all going to backfire and Garner support for AMD, which already wears the underdog reputation.
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Perhaps, but only if AMD is competitive. I haven't owned an AMD card since I had Crossfire 6970s and my last AMD CPU was a 1090T if I remember correctly - both products were from 2010. We the consumers have certainly shaped the market, and we've been doing so by purchasing the best performing hardware. It's satisfying to plunk down your hard-earned cash on high performance hardware and enjoy your games. It's decidedly less satisfying to settle for lesser hardware because you want to support an underdog for the sake of supporting an underdog.

On one hand I want healthy competition, but on the other hand I don't buy hardware every day and I'm going to put whatever offers the best experience into my system.
 
Digital Viper-X- said:
Does brand work? Lets see.. When I was looking for an ASUS videocard, I literally looked for their ROG Strix Cards because I assumed that would be their enthusiast lineup. I would say it works :).
Click to expand...
When I looked for my GTX1070 and GTX1070Ti, I just got the best deals. Ended up geting a PNY GTX1070FE and a EVGA 1070Ti Superclocked. Couldn't care less about the brand. I would say it DOESN'T work :):)
 
Aix. said:
Perhaps, but only if AMD is competitive. I haven't owned an AMD card since I had Crossfire 6970s and my last AMD CPU was a 1090T if I remember correctly - both products were from 2010. We the consumers have certainly shaped the market, and we've been doing so by purchasing the best performing hardware. It's satisfying to plunk down your hard-earned cash on high performance hardware and enjoy your games. It's decidedly less satisfying to settle for lesser hardware because you want to support an underdog for the sake of supporting an underdog.

On one hand I want healthy competition, but on the other hand I don't buy hardware every day and I'm going to put whatever offers the best experience into my system.
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But you are not everyone.

Lots of people have bought ryzen processors and are very happy with them. AMD is gaining market share where they're almost to Athlon levels.

Amd's architecture is in almost every major console. Freesync is taking off. AMD made strategic Partnerships with Microsoft that led to many of the features of AMD cards being implemented into dx12 that were otherwise ignored in dx11. Kronos group was another Outreach that led to the massive performance gains in Doom. They have a partnership with Bethesda, and their willingness to go open source has led to wider spread implementation.

What you don't understand is that while the hardware is making the games, this goes Way Beyond the hardware into making sound a strategic business decisions so that a repeat of what Intel did to them can never happen again.

Do you think it's a coincidence that just as we are hearing about this program that earlier in the month we hear ASRock is going to start making AMD cards?

AMD has some very bright people finally running the company and they appear to be smart enough to know how to fend off these aggressive attacks from other companies trying to keep them down. They are extremely Diversified in many different areas. Therefore it makes it very hard to pick any single attack vector - that's because the other facets of their business dealings are still in full effect.
 
The last few minutes of the ADOREDTV video just shows how scary this is with Nvidia holding all of the cards.

"I'm pretty sure this stuff simply drives people away from PC gaming, and in the end everybody loses. Everybody except Nvidia."

It's really disappointing to see some of the real big sites out there not talk about this. I guess I can understand them not wanting to ruin a relationship, but by remaining silent they are not acting on the best interest of consumers. Maybe their relationship with Nvidia is more important.
 
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Brackle said:
I was wondering why none of the other big websites were covering this. Shit I don't think Linus has even made a video about it. Some people just dont have the balls to do what Kyle did.

Kyle, since the article has Nvidia said anything to you? just curious lol
Click to expand...

As far as I know, Jay is the first one and currently maybe the only one that has made a video about it. And Kudos to him for giving Kyle props for being the one who brought it up.

 
haste. said:
C'mon man. Strixxxxxx is amazing. ASUS! I've been ripped from going Zotac Amp! Extreme on multiple TI's yet they have performed extremely well and the one time I had a problem they had a brand new one in my hands with a box to send back the faulty before I pulled the GPU... and US support who understood the words. but cmon ASUS!
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OK OK, I get it, truly I do.

My GTX 960 was an ASUS Strix card and it was a good card. I just got the bug for 21:9 and was going to buy an Acer X34 so I figured I needed the new GTX 1070 to drive it. So they were still pretty new, selling faster than you could find them, so I camped Newegg at work hitting refresh until one popped up and I won the race to the BUY button, it just happened to be an EVGA 1070 SC2 card. But that card was great for a year and a half almost, then one day it died, was still under warranty, I was freaking cause the prices of new cards and the miners, but EVGA took care of it and got me a refurb with the remaining warranty like a Boss, even cross shipped it. So fearing a repeat I decided to buy another and I have a new GTX 1070Ti FTW3 card now from EVGA because as a company I feel they treated me right and like you, I know that's worth something.

So yes, I get it. You just gave me an opening to drive home a point I had made in a previous post, I know you were being light hearted and joking in your post. Sorry about raking you over the coals.

Call me little jerk if you like I deserve it :ROFLMAO:
 
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