Yanno, if Faceplant were run the way we think it SHOULD be run, it would be okay. Loads of people get to network their friends and family in one place (unheard of, even in the aftermath of MySpace), and *interact* in nearly real time.
The problem arose when Facebook went from "social media platform" to "SpambotVirusWormDataMinerThief", because the fact is our attention became the most valuable resource on the internet, if not real life.
Just look at spam itself: STILL a billion dollar industry, grabbing as much data as possible to sell to someone for the expressed purpose of separating you from your money. Your information is so valuable that even GROCERY STORES are willing to give up 10-50% or more per purchase, just so they can use, then sell, your personal info and buying habits.
The real problem here is that "Corp-think" stopped including moral and ethical considerations. Business schools only teach greed and profit at all cost; and the fraternity system teaches cheating at all cost. Tied together, you get "cheating for profit", and every other moral precept smeared with shit & flushed down the toilet.
The real problem where is people have unrealistic expectations. This is a for profit company and we can expect them to act as such. That includes selling whatever information we give them. You simply need to be aware and engage appropriately. If you want a pure social media platform without a for profit company...go build a local club. Or setup your own non profit and try to run it.
I do this all the time. It could explain why I see ads for odd things like buffalo stud services. I confuse the hell out of google as well by randomly googling very odd terms. I like to mess with people...