Mine arrived tonight and I gave them a try just now...
Let me start by saying this will OBVIOUSLY be subjective, and unique to each person's ear mapping, face, matching the Creative algorithms - so I don't expect my experience to be indicative of anyone else's - it's only my experience.
First 10 minute impression using the included closed cans and a couple songs and a couple 7.1 Dolby Atmos tracks on the computer using J-River.
meh
Setup was easy using my wife's android phone. Take three pictures, pick your headphones, and that's it.
buttttt
It sounds like a sound effect "room" dsp - sort of like picking concert hall or bathroom on your run of the mill soundcard - adding reverb, echo, size -- at least as my first impression goes with the bundled Creative headphones. I'm trying not to be disappointed, frankly. And to my subjective experience, it's NOTHING, not even close to the Smyth Analyzer A16 I heard at Axpona 2016.
I haven't tried redoing the photos, I guess I could try that, and next I'll try my Sennheiser HD-600 instead of these cheapo Creative cans it came with. Frankly the HD600 cans alone are so much better than the Creative headphones w/ SFXI combo that I'd never pick this over a standalone set of HD600.
Sounds bigger, extended from your head, but not necessarily better...
We'll see if my impressions change after more use, and upgrading the headphones.
Maybe it's my big fat head...
I’m sad to hear that