Gaming technology channel AdoredTV has uploaded two videos detailing the history of NVIDIA’s GeForce graphics cards: a graph detailing the performance of the company’s GPUs per generation suggests that improvement has been significantly reduced, dropping from 70% (pre-2010) to 30% (post-2010). DSOGaming claims that this is all due to AMD failing to compete. Prior to 2010, and with the exception of the NVIDIA GeForce 9800GTX, PC gamers could expect a new high-end graphics card to be faster by 70% than its predecessor (that’s average percentage). Not only that, but in some cases, PC gamers got graphics cards that were more than 100% faster than their previous generation offerings. Two such cards were the NVIDIA GeForce 6800Ultra and the NVIDIA GeForce 8800GTX. However, these days the performance gap has been severely reduced.