I would agree that Nvidia doesn't do much innovating. Gameworks and G-sync are closed / proprietary features firstly meant to lock in the Nvidia ecosystem, and not to innovate technology. And G-sync is a closed / proprietary variant of adaptive-sync - which was pioneered by AMD, and so isn't an Nvidia innovation. Here are ATI / AMD innovations: GDDR HBM APUs GPU tessellation low-level GPU technology (Mantle -> Vulkan / DX12) multi-core x86 CPUs on-die memory controllers DisplayPort 64-bit x86 CPUs async-computation in GPUs And AMD makes their innovations free to use publicly. AMD innovates, Nvidia just tries to secure their market share.