Rumor Suggests AMD Could Launch Navi at E3

[IdiotInCharge]

I've never understood the conjecture threads where people argue endlessly about what's to come. It makes no difference.

It pays to be a fan of performance-

If you're an Nvidia fan, you have reason to be excited every few years or so, as they actually deliver performance- but then you have to deal with the AMD fans screaming 'we got you this time' and then dealing with their inevitable disappointment.

I just stick to performance...

 

[1Nocturnal101]

It's possible, if they announce at computex, that they can control the market a bit better, basically releasing product as a founders edition with limited quantities and then go full bore in the fall with aibs, that would help offset short supply and prevent e-tailer's bs upcharging.

The plausibility lies with what they are doing If Navi is releasing on 7nm double/triple patterning instead of EUV/UVL in 2020, Either way it better be 1 hell of an Arch. Otherwise it will most likely be Vega 55/64 was highly inefficient so the RR7 only seen a 25% boost average according to them....so Navi initial release can either be great or sevely underwhelming.

 

[GoodBoy]

ugh... I want something to come out that I am excited about.

Will be running the 1080ti for awhile still from the looks.. the only RTX card worth moving to is a 2080ti, and the price is just too much for what I would get out of it. If it had double the rasterizing FPS I might be interested, but its only 30 to 50% ish (iirc) for nearly double the price... If the RTX20180ti had came out for $800 ish with its' current performance, I'd have one already. c'mon nVidia... Do the next gen refresh of RTX on a 7nm process, at a reasonable price (die shrinks lower cost) and I'm in. Oh and no 8Gb vram cards either..

 

[maxius]

E3 would be right as you would likely have the next xbox and the ps5 shown since they are a 2020 release or sooner?

 

[IdiotInCharge]

Will be running the 1080ti for awhile still from the looks.

Would think that the 'every other' cadence makes even more sense with high-end cards; I was a *70 user up until the coin boom myself, and I'll be waiting for the 2080Ti's replacement too.

Now, if I was coming from less, say a 1070, then yeah, I'd be looking at that 2080Ti, but that's a different story

 

[Qthulu]

Love to get that 7nm vega.....but my vega 56 is killin 1440p for me. Trades blows with a 1080 at times....just undervolted with raised power limit. Honestly don't even need 2080 level performance.....all I'd do is show off benchmarks lol.

 

[KazeoHin]

I really hope that AMD communicates that these cards are MID RANGE this time. None of this RX X80 competing with GTX X60 BS. The AMD RX 3360 should compete with the GTX 2060. like for like, number for number. No more ignorant normies bitching about how shitty the RX 480 is against the 1080.

 

[Mega6]

I really hope that AMD communicates that these cards are MID RANGE this time. None of this RX X80 competing with GTX X60 BS. The AMD RX 3360 should compete with the GTX 2060. like for like, number for number. No more ignorant normies bitching about how shitty the RX 480 is against the 1080.

Not sure it's AMD's job to communicate or address rumors on performance of Navi at this point.

 

[Dermen]

I just want to buy something for $300 that is a decent improvement over my 980ti.

 

[polonyc2]

targeting low to mid-range?...why can't they compete on the high-end?...the Navi chips seem good enough

 

[IdiotInCharge]

targeting low to mid-range?...why can't they compete on the high-end?...the Navi chips seem good enough

AMD stopped targeting the 'high end' with single GPU cards after the 2900XT- the first card they produced under their name after buying ATi. It was huge, hot, and an abysmal failure- couldn't even do anti-aliasing. The 8800-series ate its lunch.

They've since come closer to the high end on occasion, but usually with cards that target more compute that are also weighed down a bit by their limited software development capabilities. They're usually faster on paper than they wind up being in real-world performance.

 

[polonyc2]

AMD stopped targeting the 'high end' with single GPU cards after the 2900XT- the first card they produced under their name after buying ATi. It was huge, hot, and an abysmal failure- couldn't even do anti-aliasing. The 8800-series ate its lunch.

They've since come closer to the high end on occasion, but usually with cards that target more compute that are also weighed down a bit by their limited software development capabilities. They're usually faster on paper than they wind up being in real-world performance.

but they've made good progress since the 2900XT...they have better DX12, A-Sync and Vulkan performance versus Nvidia...no reason why they can't compete against Nvidia's high end

 

[KazeoHin]

but they've made good progress since the 2900XT...they have better DX12, A-Sync and Vulkan performance versus Nvidia...no reason why they can't compete against Nvidia's high end

There is. Nvidia can literally take a dump in a box, slap a "Geforce" logo on it, and people would buy it in the millions. Meanwhile AMD could literally give away free video cards and people would still rather buy the literal Geforce shit. AMD had the 7970 GHz ed, the 290x, both of which were faster than the Nvidia flagships.

Hell, the RX 570 is literally twice as fast as the more-expensive 1050Ti, in fact, there are NO benchmarks where the 1050Ti is faster. yet Nvidia sells more 1050Tis than AMD sells PRODUCTS.

AMD just learned the cold, hard, truth: you can't compete with brand loyalty.

 

[polonyc2]

There is. Nvidia can literally take a dump in a box, slap a "Geforce" logo on it, and people would buy it in the millions. Meanwhile AMD could literally give away free video cards and people would still rather buy the literal Geforce shit. AMD had the 7970 GHz ed, the 290x, both of which were faster than the Nvidia flagships.

Hell, the RX 570 is literally twice as fast as the more-expensive 1050Ti, in fact, there are NO benchmarks where the 1050Ti is faster. yet Nvidia sells more 1050Tis than AMD sells PRODUCTS.

AMD just learned the cold, hard, truth: you can't compete with brand loyalty.

brand loyalty is less pronounced in the high end...if AMD came out with high end CPU/GPU then people would buy it over Intel/Nvidia

 

[IdiotInCharge]

but they've made good progress since the 2900XT...they have better DX12, A-Sync and Vulkan performance versus Nvidia...no reason why they can't compete against Nvidia's high end

Sure!

They just have to choose to. They're currently choosing not to.

There is. Nvidia can literally take a dump in a box, slap a "Geforce" logo on it, and people would buy it in the millions.

Doesn't hurt to have the best products!

 

[daglesj]

I'm not surprised or disappointed if the new cards are not 'high end'. AMD is a company and like any other company is interested in one thing: making money. The real money maker is and always has been in the low to mid range segment. As much as we love to see the next biggest beast, that's a small part of the market. Most people don't have $1000 to spend on a graphics card and probably don't want to even if they did.

I'm hoping for high value here. Give us higher performance per dollar than what your competition is offering.

I'm hoping for the 2019 version of the RX 480. That's the first midrange card in a long time that made me think...I want to buy that...now!

 

[c3k]

Well to be honest i want V56 / 64 performance at a lower power use, and not least a lower price.
That would be fine for my 1080p screen, and it would even work if i should get a 4K screen later on.

Also what interest me a lot is what kind of standards are supported by the plugs on the rear of the card.

Pretty much where I'm at, too.

 

[spine]

There is. Nvidia can literally take a dump in a box, slap a "Geforce" logo on it, and people would buy it in the millions. Meanwhile AMD could literally give away free video cards and people would still rather buy the literal Geforce shit. AMD had the 7970 GHz ed, the 290x, both of which were faster than the Nvidia flagships.

Hell, the RX 570 is literally twice as fast as the more-expensive 1050Ti, in fact, there are NO benchmarks where the 1050Ti is faster. yet Nvidia sells more 1050Tis than AMD sells PRODUCTS.

AMD just learned the cold, hard, truth: you can't compete with brand loyalty.

You know, not to make it personal, but I'm starting to really hate this rhetoric regarding AMD. People are quite careful with their money, believe it or not, and I can tell you everyone I know makes a full proper judgement and buys from either camp, whatever fits their needs. If AMD could compete at the high end, they'd get sales!

Nvidia is currently the only GPU maker making 4K gaming cards. That is a cold hard fact, nothing to do with mindset

 

[ltron]

AMD stopped targeting the 'high end' with single GPU cards after the 2900XT- the first card they produced under their name after buying ATi. It was huge, hot, and an abysmal failure- couldn't even do anti-aliasing. The 8800-series ate its lunch.

They've since come closer to the high end on occasion, but usually with cards that target more compute that are also weighed down a bit by their limited software development capabilities. They're usually faster on paper than they wind up being in real-world performance.

The AMD HD5870 says hello.

 

[exlink]

The AMD HD5870 says hello.

And the HD 6970, HD 7970, R9 290X, R9 FuryX...

The HD 7970 GHz Edition is one of my favorite GPUs that I had.

 

[Mega6]

Nvidia is currently the only GPU maker making 4K gaming cards. That is a cold hard fact, nothing to do with mindset

That's just simply not true. Come Feb, even less so.

TAKE A LOOK

 

[IdiotInCharge]

The AMD HD5870 says hello.

And the HD 6970, HD 7970, R9 290X, R9 FuryX...

The HD 7970 GHz Edition is one of my favorite GPUs that I had.

Had the HD6950 in Crossfire. A few occasionally came close, but none of these competed with the Nvidia top-end GPU during the majority of their release. Most of them had terrible drivers too...

 

[exlink]

Had the HD6950 in Crossfire. A few occasionally came close, but none of these competed with the Nvidia top-end GPU during the majority of their release. Most of them had terrible drivers too...

I wouldn't go as far as saying that these AMD offerings didn't "compete" with Nvidia's top-end GPU. They may not have been better overall, but that does not mean they didn't compete. In most games the GPUs from each respective company were typically within 5-10% of each other's performance with outliers for both cards.

I would say that the only time AMD didn't compete with Nvidia at the high-end was with the botched Polaris release against Pascal in 2016 (and I guess Vega as well since it didn't pair up against the 1080 Ti).

 

[and713]

So I'm thinking if Navi is not "high end", will it at least beat vega, or is it going to be between polaris & vega?

Vega56 has already been on sale NIB on ebay/newegg for $299. RX 580's are $200-$250 and RX 590 is what, $260-$280?

I think AMD has squeezed out too many products in the $100-$250/$300 area and has nothing between really $300 & 700 besides Vega64.....

What I"m hoping:

RX 570 becomes $100
RX 580/4G is $150
RX 580/8G is $200
RX 590/8G is $225
Vega56 is $250-$275
Vega 64 is $300-$350
Navi is gtx 2060-2080 for $350-$700.

If first gen Navi is low to mid-range then I would think it'd be doubtful that they still produce at least the 570/580. It would also make sense as to why the those two cards are going for so cheap now, perhaps they're trying to clear inventory leading up to Navi release?

 

[illli]

I kind of think AMD should align their release schedule closer to Nvidia's. Take the VII for example, if it had been out at/around the same time as the 2080, it would have given more purchase options. Instead, in the months that have passed, people who wanted 2080 tier performance have already bought the 2080. The VII is late to the party.

 

[exlink]

I kind of think AMD should align their release schedule closer to Nvidia's. Take the VII for example, if it had been out at/around the same time as the 2080, it would have given more purchase options. Instead, in the months that have passed, people who wanted 2080 tier performance have already bought the 2080. The VII is late to the party.

For all we know it may have been planned for late 2018 to coincide with Nvidia's Turing release, but they may have hit some delays. Especially if they are truly planning to launch Navi at E3 then I feel that late 2018 would've been a better release date than Feb 2019.

 

[Mega6]

I kind of think AMD should align their release schedule closer to Nvidia's. Take the VII for example, if it had been out at/around the same time as the 2080, it would have given more purchase options. Instead, in the months that have passed, people who wanted 2080 tier performance have already bought the 2080. The VII is late to the party.

For all we know it may have been planned for late 2018 to coincide with Nvidia's Turing release, but they may have hit some delays. Especially if they are truly planning to launch Navi at E3 then I feel that late 2018 would've been a better release date than Feb 2019.

You guys are comical.

 

[Zarathustra[H]]

But I can tell you that according to the source, the company is targeting the "low to mid-range" which, as you can imagine is a pretty wide net.

Low to mid range huh?

Why don't they just cede the GPU market all together if that's the case. Give us 2080ti or Titan RTX competitors or go home.

Jeez, I want to buy AMDS stuff so hard (go underdog, right?) but they make it bloody impossible.

They already ave low to mid range products. We need the real deal!

Please don't suck.
Please don't suck.
Please don't suck.

If these rumors are true, then we are pretty much guaranteed to have yet another mediocre graphics product from AMD.

 

[Design1stcode2nd]

Low to mid range huh?

Why don't they just cede the GPU market all together if that's the case. Give us 2080ti or Titan RTX competitors or go home.

Jeez, I want to buy AMDS stuff so hard (go underdog, right?) but they make it bloody impossible.

They already ave low to mid range products. We need the real deal!



If these rumors are true, then we are pretty much guaranteed to have yet another mediocre graphics product from AMD.

This fits well with [H] but the majority of users spend less than $300 on a GPU. I'd love to have some great competition at the high end but the fact is I will never buy there, especially now that they cost as much as a an entire PC. AMD has a real opportunity with Navi if they can get 2060 performance for 30% less money. I'd happy take GTX 1060 6gb performance at $125-$150 that would be perfect form my son's pc.

 

[sleepybp]

I kind of think AMD should align their release schedule closer to Nvidia's. Take the VII for example, if it had been out at/around the same time as the 2080, it would have given more purchase options. Instead, in the months that have passed, people who wanted 2080 tier performance have already bought the 2080. The VII is late to the party.

AMD never intended to release Vega 7 to gamers.
This card is too expensive to make and the only reason it was decided to release (last minute) was because RTX 2080 is so expensive it made Vega 7 almost profitable to sell.
There are reports that AMD is selling these at a loss even at $700.
Thanks to Nvidia outrageous pricing, it allowed AMD to release an expensive over priced card that should have never existed.
This card makes more sense for the professional applications, not gaming.

 

[Zarathustra[H]]

This fits well with [H] but the majority of users spend less than $300 on a GPU. I'd love to have some great competition at the high end but the fact is I will never buy there, especially now that they cost as much as a an entire PC. AMD has a real opportunity with Navi if they can get 2060 performance for 30% less money. I'd happy take GTX 1060 6gb performance at $125-$150 that would be perfect form my son's pc.

I guess my feeling is, they already have products that are doing well in that market segment. Why develop a whole new architecture in order to still play in the same sandbox?

 

[Mega6]

I guess my feeling is, they already have products that are doing well in that market segment. Why develop a whole new architecture in order to still play in the same sandbox?

Do you think they just developed Navi last month? Years in the making and Navi didn't pan out on the high end. So AMD is making it work on the lower tiers. Cheaper to produce this at 7nm than Polaris and more profit. What is so difficult to understand?

 

[Zarathustra[H]]

Do you think they just developed Navi last month? Years in the making and Navi didn't pan out on the high end. So AMD is making it work on the lower tiers. Cheaper to produce this at 7nm than Polaris and more profit. What is so difficult to understand?

Obviously GPU's take years to design. My point is that Navi must have been a failure if this is all they can do with it. So much for the transformative leadership of Raja Koduri and his new from the ground up GPU design.

Maybe that's why he is no longer at AMD?

 

[Mega6]

Maybe that's why he is no longer at AMD?

Raja owns this. So yes. Now you know why I'm not worried about Raja and Intel in the GPU area for now.

 

[Zarathustra[H]]

Raja owns this. So yes. Now you know why I'm not worried about Raja and Intel in the GPU area for now.

Something tells me Intel isn't all that interested in playing in the high end graphics side. At least not in the first few generations.

 

[Mega6]

Something tells me Intel isn't all that interested in playing in the high end graphics side. At least not in the first few generations.

absolutely, but they already are all over low end. This points to a med range development in the future. But its a ways off I think.

 

[KazeoHin]

You know, not to make it personal, but I'm starting to really hate this rhetoric regarding AMD. People are quite careful with their money, believe it or not, and I can tell you everyone I know makes a full proper judgement and buys from either camp, whatever fits their needs. If AMD could compete at the high end, they'd get sales!

Nvidia is currently the only GPU maker making 4K gaming cards. That is a cold hard fact, nothing to do with mindset

Thank you for being civil, I'll respond accordingly.

I'm not an AMD person, I run two Titan X cards on one machine, and an old Titan Black on my media centre. I run a Threadripper but before that it was a Xeon. I'm well WELL aware that AMD has gone full retard with their GPUs recently. That out of the way, I'll let you know something else: I've worked behind a repair bench and cash till for a chain of brick and mortar computer stores for the past 10 years. I've designed, built and sold thousands of PCs over my career. I've been a bystander at the front lines of brand loyalty more times than I can count. I've seen it all.

I've seen a customer blame everything wrong with their PC on a perfectly fine AMD card. When they were told their PC actually had a mainboard issue, confirmed through rigorous and professional diagnosis, they demanded, DEMANDED that the Radeon card needed to be replaced by a (slower, more expensive) Geforce card at the same time as the mainboard was replaced. "the customer is always right" so we replaced their radeon card with an Nvidia card at the same time as we replaced their faulty mainboard. Weeks later, when the same customer came in for some other products, I asked how his newly repaired PC was running. His answer: "ah its running great now that we got rid of that Radeon TRASH". I Reiterate, his PC had a mainboard issue, the GPU had literally nothing to do with the fault: but in his mind, the GPU was the problem.

I've also seen countless people buy 1050ti video cards at higher prices when shown RX 570 videocards which are significantly faster in every way.

I've seen people opt to buy 1060 3GB cards instead of RX 580 8GB cards at the same price.


Funny enough, I can count the times when I saw the reverse of this brand loyalty on one finger.


These are a few examples, but I've seen it all my career. If you think people are careful with their money and do their research, you are simply wrong. Brand loyalty wins. People go for the known brand, people care more about feelings than facts.

 

[Oldmodder]

another mediocre graphics product from AMD

And that's okay if the price reflect this, most people buy a mediocre GFX card, only once have i paid for the top tier card and that was back in the day with the GF4 Ti 4600.

That being said and knowing the retail price for that card back in the day, i am willing to part with 5-600 USD for a GFX card today, but still it got to be damn good value for money.

 

[IdiotInCharge]

I've worked behind a repair bench and cash till for a chain of brick and mortar computer stores for the past 10 years.

Ah, short memories

I remember when Nvidia was trying fairly poorly to compete with 3Dfx... but then they did what Nvidia does, and they executed new parts one after another with new features and better performance, and well, the rest is history.

As for ignorant customers, well, I recommend you keep your heart out of it. I was selling these parts to people 20 years ago and I'll be damned if they didn't do the same stuff. And back then, buying an ATi card for gaming was a terrible mistake- anyone remember the Rage Pro?

 

[KazeoHin]

Ah, short memories

I remember when Nvidia was trying fairly poorly to compete with 3Dfx... but then they did what Nvidia does, and they executed new parts one after another with new features and better performance, and well, the rest is history.

As for ignorant customers, well, I recommend you keep your heart out of it. I was selling these parts to people 20 years ago and I'll be damned if they didn't do the same stuff. And back then, buying an ATi card for gaming was a terrible mistake- anyone remember the Rage Pro?

Exactly, as I said: brand loyalty is stronger than facts.