A bit different from the NAND used on those vs this, along with higher speeds and low QD, which is where this new memory excels at, this is meant for low end computers and existing upgrades without paying for a $3-400 SSD, as everyone wants 1TB+ now in their computers, but when most people only pay $4-500 for the computer as a whole, that is not an option.
But when does performance matter to anyone buying a $400 PC? People paying that much really don't care about NAND, and Queue Depths. Enthusiasts will fill their single M.2 slot with something far more worthwhile. It's a useless product in 90% of cases.