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Vega countdown has appeared

Its late relative to the market, as I stated REALITY gives credence to perception.

No company in their right mind would just hand over what was it? 6 billion that nV made the past year? Just because they wanted to or didn't plan for a product to be in that segment.....

Ah....so no 2016 Vega roadmap from you? Seems it is a case of your personal perception being the reality you would like people to perceive as real?
 
They don't need a specific campaign, all they do is brand and launch. The campaign is only needed if you need to raise awareness of a product, nV acts as if they are the only one there, which is what makes their marketing good, they know they don't need a campaign because it only detracts from the products.

You don't seem to understand what is done for what reasons in Marketing.

Branding, is to consolidate a product based on the company

Campaign is to raise awareness of a product or a company

Finally PR is to fix any issues that might arise from bad marketing.

You don't understand this and its clear you don't, because Intel does the same thing, they don't talk about AMD, distancing oneself from competition or even not doing campaigns for products, the individual products stand on their own merit. That is its own marketing.

There is a time a place to use different marketing tactics.

Have you read the art of war? Its the same way, you pick and choose what is right at the right time and you will win.

You don't throw down the gauntlet like what AMD did with their Volta comments and expect a response when they are in the position they are in.

Exactly. They don't need a traditional marketing campaign when they have marketeers:

under the radar viral marketing and astroturfing designed to discredit and undermine- marketing, personnel, products, and user base of the competition.

I think this thread is a pretty good example.


Yeah the last vacuum I bought I asked the guy in the store I want to test it out, and they let me, so I don't see why that is a problem, did it at sears, so maybe you should be better with your purchases then.

I guess i could have. I just thought the Volta would be good enough so couldn't be bothered to test drive it. Buyer beware i guess. But i just won't buy another Volta, problem solved. :)
 
Oh good, then you can easily submit to the forum some of NV's marketing prowess. This should be good, because I have yet to see any evidence that suggests NV has good marketing.

LMAO!! The whole 70% market share IS GOOD MARKETING!! Holy shit I am lmao over here! Did ya really think that one through??? :ROFLMAO:
 
Ah....so no 2016 Vega roadmap from you? Seems it is a case of your personal perception being the reality you would like people to perceive as real?


I could care less what AMD says, they might have planned it for 2017, but seriously, think twice about that, they gave up 6 billion dollars, when they are cash strapped and on the ropes at that time? You think any business is run that way? Timing is one of the most important things when launching for OEM's and system contracts. Cause once those are signed, those OEM's have obligations, so now the second guy coming around can't get in the door or can't get as good of a deal, or, many other things can happen too.
 
Exactly. They don't need a traditional marketing campaign when they have marketeers:

So explain to me how nV got 80% marketshare then when AMD flopped with Fiji and the r3xxx series, was it because of marketing or was it because of no competition.

I guess i could have. I just thought the Volta would be good enough so couldn't be bothered to test drive it. Buyer beware i guess. But i just won't buy another Volta, problem solved. :)

I think you need to a better way to buy any product let alone a vacuum cleaner, you probably listened to a marketer like you say.....
 
I keep reading people post that Vage is late, Vega is late.... it's like people think the AMD/Nv design teams where given a 'ready, steady, go! sometime in 2014 and Nv somehow won this 'race'! All I see is that that Polaris only went to the mainstream and that because there was no 1070/80 equivalent that this was supposed to be Vega and that therefore Vage is late...

Can someone post a pic or link to the AMD roadmap showing Vega arriving in the summer of 2016? Genuinely curious to see.
It comes down to expectations, AMD and various news were reporting they would be out before Nvidia with their Pascal cards, in reality they were caught out by Nvidia launching straight away at 600mm2 and also how quickly their 1080/1070 came to market and followed promptly by the 1060.
Various news-rumour sites were doom Nvidia (yeilds/parts/technical problems/'insert doom here'/etc and AMD would steal a march as they were vastly ahead with no issues.
Cheers
 
It comes down to expectations, AMD and various news were reporting they would be out before Nvidia with their Pascal cards, in reality they were caught out by Nvidia launching straight away at 600mm2 and also how quickly their 1080/1070 came to market and followed promptly by the 1060.
Cheers


Well I can see future AMD CEO's right here in this thread, 6 billion dollars ment nothing to AMD!:rolleyes:

Silly talk, lets forget about the 1.5 year gen to gen cadence and lets do a 2.5 year gen to gen release, so end results we get bent over a desk? Just silly to think this was all planned out for this outcome.
 
So explain to me how nV got 80% marketshare then when AMD flopped with Fiji and the r3xxx series, was it because of marketing or was it because of no competition.

Nope, as you are well aware, i'm suggesting that Nv has no specific marketing campaign that you can refer to for their 70% market share. If it was due to marketing, then it was under the radar viral marketing and astroturfing designed to discredit and undermine- marketing, personnel, products and user base of their competition. BTW, I thought you claimed that AMD gained market share with the 300 series, and i agreed.?? no?



I think you need to a better way to buy any product let alone a vacuum cleaner, you probably listened to a marketer like you say.....

Hmm i don't think i would agree with that. The only product i've ever had issues with is this Volta.
 
Nope, as you are well aware, i'm suggesting that Nv has no specific marketing campaign that you can refer to for their 70% market share. If it was due to marketing, then it was under the radar viral marketing and astroturfing designed to discredit and undermine- marketing, personnel, products and user base of their competition. BTW, I thought you claimed that AMD gained market share with the 300 series, and i agreed.?? no?

They did Gameworks did its job well. Brand did the rest, there was no need for nV to do more reviews showed the rest, and with no competing AMD products, it was a wash.

As i stated you kind are wishy washy with your ideas, and given the fact you are talking about what below and trying to do some sort of crap parallel shit with that, yeah I can see marketing works wonders for brainwashed people.

BTW where are those links for things about HPC and AMD? Have you found any yet, that was last night around 11 pm remember? Still nothing but BS coming out of ya I see. From this point on I want links to everything you say how about that?

I can show you marketshare numbers but that is too much for head, it will just pop.

Hmm i don't think so. The only product i've ever had issues with is this Volta.

I beg to differ, can't even figure out a cheapo buy like a vacuum cleaner, I expect you have more problems then just that in purchasing..... And you complain about it in a graphics forum, love the correlation of that.
 
Well I can see future AMD CEO's right here in this thread, 6 billion dollars ment nothing to AMD!:rolleyes:

Silly talk, lets forget about the 1.5 year gen to gen cadence and lets do a 2.5 year gen to gen release, so end results we get bent over a desk? Just silly to think this was all planned out for this outcome.
So you really think 100% of Nvidia's revenue came from only sales of GP104? The more logical conclusion is they wrote off a market segment who's cost they didn't feel was justified at the time. Polaris was released to compete with Pascal, just not a high end product that might have had limited profit expectations. Especially in light of a next gen Vega coming shortly afterwards to compete with Volta.

Nope, as you are well aware, i'm suggesting that Nv has no specific marketing campaign that you can refer to for their 70% market share. If it was due to marketing, then it was under the radar viral marketing and astroturfing designed to discredit and undermine- marketing, personnel, products and user base of their competition. BTW, I thought you claimed that AMD gained market share with the 300 series, and i agreed.?? no?
Developer relations qualifies as marketing. There was an entire generation of games where DX effectively stagnated and GameWorks ran wild reducing performance for all parties. Had DX12/Vulkan/Mantle been adopted years earlier we'd be looking at much different games now.
 
So you really think 100% of Nvidia's revenue came from only sales of GP104? The more logical conclusion is they wrote off a market segment who's cost they didn't feel was justified at the time. Polaris was released to compete with Pascal, just not a high end product that might have had limited profit expectations. Especially in light of a next gen Vega coming shortly afterwards to compete with Volta.

Pascal in its entirety. And Polaris did nothing to stop Pascal. NOTHING, not only that nV had a record year and record quarter after quarter this past year.

Shit it didn't really even help AMD's bottom line much, at least not yet.
 
They did Gameworks did its job well. Brand did the rest, there was no need for nV to do more reviews showed the rest, and with no competing AMD products, it was a wash.

As i stated you kind are wishy washy with your ideas, and given the fact you are talking about what below and trying to do some sort of crap parallel shit with that, yeah I can see marketing works wonders for brainwashed people.

So in case you are unaware, just a heads up, you are getting personal ;) Not that I care, but just so you know it is against forum rules.

So nvidia isn't in the position that AMD is in is what it boils down to by the sounds of it. Therefore it's pretty difficult to compare marketing strategies wouldn't you say? Let's see Nv's official marketing strategy at work after Vega release. We'll see if they sit silently and let their brand do the talking, and continue to just send their minions out onto forums to viral market and astroturf. We'll see what else they can come up with: I wonder if the 100,000 documents stolen from AMD and went to nvidia when both employees joined their company have run their course yet..

You seem to have trouble understanding correlation and causation.



I beg to differ, can't even figure out a cheapo buy like a vacuum cleaner, I expect you have more problems then just that in purchasing..... And you complain about it in a graphics forum, love the correlation of that.

Actually i just bought it cuz it looked good. Didn't realize that the Volta was all noise no action.
 
So in case you are unaware, just a heads up, you are getting personal ;) Not that I care, but just so you know it is against forum rules.

So nvidia isn't in the position that AMD is in is what it boils down to by the sounds of it. Therefore it's pretty difficult to compare marketing strategies wouldn't you say? Let's see Nv's official marketing strategy at work after Vega release. We'll see if they sit silently and let their brand do the talking, and continue to just send their minions out onto forums to viral market and astroturf. We'll see what else they can come up with: I wonder if the 100,000 documents stolen from AMD and went to nvidia when both employees joined their company have run their course yet..

You seem to have trouble understanding correlation and causation.

You haven't seen me get personal lol, I am making statements based on your inability to comprehend basic marketing concepts. Just like your previous understanding of the HPC market and what makes it tick. And fully explained to you with links why things are the way they are at this present day.

You think nV's forum program is still active do you realize that was when, in 2000? That was 16 years ago! And it was all dug up and chewed out.

Yeah that is what I stated, nV will market if they need to market, spend the money when its necessary, at this point and time they seemed to have cut back because the need isn't there.

Actually i just bought it cuz it looked good. Didn't realize that the Volta was all noise no action.

And looks isn't part of marketing? See what I mean.

Just because something looks good doesn't mean its going to do its job....... but for you that was the selling point, great marketing at its best, sucked ya right in. Pun intended.
 
I beg to differ, can't even figure out a cheapo buy like a vacuum cleaner, I expect you have more problems then just that in purchasing..... And you complain about it in a graphics forum, love the correlation of that.
yeah now your getting personal. you keep hounding him about his vacuum and how he didnt test it.
and youre the one reporting and getting posts removed...
You haven't seen me get personal
and now your getting threatening....
And looks isn't part of marketing?
"looked good" could mean physically looked good, specs looked good, reviews looks good. its a generalized term.
 
Damn good thing AMD doesn't have any money for R&D, they might have released two separate architectures at this rate.
 
Hey he was the one bringing up vacuum cleaners in a graphics card thread, WTF, why not say something about it. Its OT so why not report it? BTW I never reported your rant on why I know more then you about india and china, someone else did, I responded to your post that got deleted too, so don't make assumptions that you don't know about.



You have been here long enough to know when I get personal, I call out a spade as it is, and to this point I haven't yet. I don't see the need either. People like him are all over the place, and its easy to see through a fake veneer of falsehoods that come with brainwashed people.



its pretty clear he didn't test the product out before he bought it, he bought it based on false knowledge that simple.

All of that stuff you listed is part of marketing and when some doesn't know what they are looking at anything can fool them.

Look Pendragon1 I haven't seen you comment about his post that nV marketing all they have are morons. And he seems AMD marketing is awesome

You are a smart guy you have been on this board and a graphics enthusiast for a long time right?

What do you think about that statement.

Why don't you chime in on that?

I want to see what you think

Apparently you like supporting him so much you don't seem to see the crap he says though.


How about the HPC crap he posted yesterday night, same stuff man

IS this what you expect from a 55 year old guy that apparently knows nothing about what he posts?

Older gentlemen should be wiser then what he is saying, at least should have his facts straight first right?

now the marketshare thing how many threads has there been about marketshare of polaris and pascal? yet again he brings it up as if none of us know those numbers. Its just BS . He thinks he can sit here and pull the rug over our eyes, yet when he gets pointed out, he pulls out his vacuum cleaner shit? At first I thought he was joking but damn he was serious about it, he really though Volta was only a vacuum cleaner. And that is where nV got the name for their next gen chip? WOW beautiful. Apparently someone did do very well in math I guess......

He didn't even know Roy was part of nV! Roy started TWIMTBP program with the FX series! And the FX series was the dustbuster video he posted about.

I see no one here that will post against the BS he posts, why is that?
No one has the balls to correct someone?

He didn't even realize what he was saying, and that is why nV is bad at marketing. Yeah who is spinning what here? He is spinning everything to show nV has bad marketing without even knowing anything about them lol.

Yeah that is a great misdirect and took you for it.

I even told him this a page or two ago, know your damn history before you post, cause it sure didn't look like he knew it, and now it definitely shows he doesn't know his history just because of how nV picks their names for their chips because of the vacuum cleaner thing

The most funny thing about this thread is him thinking nV picked up their chip name from a vacuum cleaner!

Damn.
first off, designate your edits! I came back to reply and that post is twice as long as it was, ninja edits suck!
second, I'm sure ive said it to you before, what is the point of such a seemingly personal crusade against someone's supposed lack of knowledge?! say they are wrong, provide proof and move on. you don't have to go after every little thing....
and last, I don't buy into marketing bs and have no opinion on either camps strategies.
 
first off, designate your edits! I came back to reply and that post is twice as long as it was, ninja edits suck!
second, I'm sure ive said it to you before, what is the point of such a seemingly personal crusade against someone's supposed lack of knowledge?! say they are wrong, provide proof and move on. you don't have to go after every little thing....
and last, I don't buy into marketing bs and have no opinion on either camps strategies.


Sorry about that!

cool, I don't buy into the market BS either, but just look what it dragged out right here.
 
LOL. I leave this page yesterday evening on page two. Now it is six pages, good job. Maybe my sarcasm did not go through? Take responsibility for your actions. I just hope AMD now understands the importance of software support at launch. No need to hire a UK drummer boy or clean out those barrels for some fine wine, just give me the grape juice now. How about that timer? It is still ticking and oh so fun to watch.
 
just going through the 4x perf/watt

Its the same from their schedule over 28nm, and to hit 250 watts or under at the current 12.5 TFLOP for insight yeah they are extrapolating from Fury X.
 
It looks to me vega has many more changes under the hood then polaris. Looks like Polaris was a step child to what Vega is for AMD. Makes sense how polaris came up short, I have no doubt they didn't dedicate shit to polaris and probably invested more in vega.
 
It looks to me vega has many more changes under the hood then polaris. Looks like Polaris was a step child to what Vega is for AMD. Makes sense how polaris came up short, I have no doubt they didn't dedicate shit to polaris and probably invested more in vega.

I hope so. Despite my bitching about their marketing Id o have high hopes for Vega.
 
Since everyone is here anyway ill just post here, seems like early "leaked" reports point to zen hitting 4.2-4.4. I don't know if this is with normal cooling

Yeah and they seem to be ignoring some hard rumours-facts coming out around Volta, which is why they would be better to just ignore it IMO.
Well with the finalised spec reported for the contractual obligations, rough calculations put the 'V100' doing around 7.5 TFLOPS FP64 at 200W...
And that is the conservative numbers thought to be around it, with IBM and Nvidia now being more aggressive than their original expectations in what they can achieve.
In contrast the Pascal P100 manages 5.3 TFLOPS FP64 at 300W.
Like before the Volta will have same ratios as the P100 2:1 between FP32 and FP64.
The Tegra expected performance is even more eye raising and I think some of that must be a stretch goal as it sounds crazy good, if they did get it to do what they claim it would be an industry shock in terms of performance-efficiency but Xavier (Volta 'Tegra') is also a node shrink and why its figures seem quite incredible, while 'V100' is still 16 or 14nm but also with incredibly good figures for same node as Pascal and 50% greater performance at FP64 with much less power demand.
Cheers

I expect to see only FP64 units on the HPC cards, it would make sense given the performance of the announce volta soc and it being on the same node, 8packed int8 operations per clock on 64b wide units makes sense.

Curious what this entails for the 32b oriented consumer and CAD GPUs as the perf/w improvement must be gotten from elsewhere really :p

I keep reading people post that Vage is late, Vega is late.... it's like people think the AMD/Nv design teams where given a 'ready, steady, go! sometime in 2014 and Nv somehow won this 'race'! All I see is that that Polaris only went to the mainstream and that because there was no 1070/80 equivalent that this was supposed to be Vega and that therefore Vage is late...

Can someone post a pic or link to the AMD roadmap showing Vega arriving in the summer of 2016? Genuinely curious to see.

It's late relative to its competition
 
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It barely competes with Pascal from what we know of early samples and the official numbers.
Going by AMD's demonstration it's allegedly faster than a 1080 (with questionable drivers), but we have no idea just how large or expensive it is. It seems likely they added the tiled based rasterization that was the source of a lot of Nvida's gains. Going off those slides there are a "few" architectural changes that probably need some driver work. The design is also likely geared towards SM6 which isn't even out yet.

Bottom line we have no idea how many cores, what clocks, or even the die size. That could be a 200mm2, smaller than Polaris 10, die at which point competition would be a 1060. Unlikely, but there are a lot of key details we haven't seen to draw any conclusions.
 
It barely competes with Pascal from what we know of early samples and the official numbers.

I don't know of any early samples or official numbers other than the one AMD showed for Doom Vulkan. But that is hardly anything to go by since they said this was a very early sample with the case all taped up lol.
 
Really, Kyle? Really?

Hehe, fair deal on that image, but it still coveys the message. I like a Prime myself.

But for those that do not know what I am referring to, the first time I heard the AMD tagline, this is what came to my mind. I like my history.

"Better red than dead" and "better dead than red" were dueling Cold War slogans which first gained currency in the United Kingdom and the United States during the late 1950s, amid debates about anti-communism and nuclear disarmament (red being the emblematic color of communism).

The first phrase, "better red than dead", is often credited to British philosopher Bertrand Russell, but in his 1961 Has Man a Future? he attributes it to "West German friends of peace."[1] In any event, Russell agreed with the sentiment, having written in 1958 that if "no alternatives remain except Communist domination or extinction of the human race, the former alternative is the lesser of two evils," and the slogan was adopted by the Campaign for Nuclear Disarmament, which he helped found.[2]"


Liberty_Prime___Better_Dead_by_Goronguy.jpg
 
I'll be honest here and say I don't really care much about Vega. It'll be nice if it gives good performance yadda yadda, but they haven't been able to deliver what I want yet.

The 1070 I have now is far more performance than I need, but Gsync is the only VRR solution that works for me in the games that I play. I've owned more AMD cards and Freesync monitors than most people that post religiously in this forum put together and not one of them gave me a good, smooth experience like each of the Gsync monitors I've used regardless of the GPU it was attached to.

If they up their driver game with Freesync 2.0 so I don't have to suffer through seizure-inducing flickering during gameplay in anything not a newly released AAA title I might consider it again, but it looks like for the time being I'm stuck with green cards (its a shame, because I'll be having Zen when it comes out and my computer OCD makes it difficult to put NV with an AMD CPU lol).
 
Whole bunch of nothing in this thread. Looks like AMD so call marketing is at least getting the old arguments (ad nausea) sprung back up. Which points to that folks are indeed interested in more higher performing graphics cards and Nvidia probably has not tap out the majority of potential buyers on the high end - else why argue over virtually nothing and everything?

If AMD with no fanfare, no promotional shit or pretty boring slides just slips Kyle a plan box in the mail with a video card and a flash drive with drivers (nothing else) and ask him to test and give them feedback - that to me would be the gold standard for a company having confidence in their product. HardOCP would have to ask the important questions on product stack, what was received, best and worst things to test it with etc. (HardOCP would also be tested in this) Letting the product stand on it's own. If it rocks that would shock and shake up this industry and would say so much more then a red banner, drum filled warehouse.

Anyways advertising like that or propaganda is for folks (my opinion) who want to believe in something (could be anything) - Good vs Evil mentality or right and wrong so when you take a stand you feel like you are fighting the good fight or cause. Friends and foes. There are better things to fight over then video cards in the end.
 
Where Nvidia won was in game development. As far as I can remember they were fuckin slapped on every damn video game. They just took over with stamping their logo on every game. That is where AMD failed, people do notice that. When a game is going to have a fuckin nvidia logo slapped all over it people tend to go that route. It matters big time. AMD seems to be doing a better job at that now. But boy they just let go off their involvement in games and pretty much let nvidia own that space. Nvidia didn't have to market much when most games had their name stamped on it.
 
Where Nvidia won was in game development. As far as I can remember they were fuckin slapped on every damn video game. They just took over with stamping their logo on every game. That is where AMD failed, people do notice that. When a game is going to have a fuckin nvidia logo slapped all over it people tend to go that route. It matters big time. AMD seems to be doing a better job at that now. But boy they just let go off their involvement in games and pretty much let nvidia own that space. Nvidia didn't have to market much when most games had their name stamped on it.
I always found that to be irritating, wasting time and had zero influence on my next purchase if not a negative influence from the irritation.
 
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