While the existing USB 3.0 and 3.1 standards are already confusing enough, the USB Implementers' Forum just published a set of "Language Usage Guidelines" that will govern how sellers and manufacturers advertise the next generation of USB. The new USB 3.2 standard absorbs all prior 3.0 and 3.1 specifications, and divides the standard into 3 different parts. 5Gbps USB 3.2 Gen 1 will be marketed as "SuperSpeed USB," while the Gen2 and Gen2x2 standards will be marketed as SuperSpeed USB 10Gbps and 20Gbps, respectively. As PC World pointed out, the new branding has nothing to do with the physical connector or power-transfer capabilities, and they seem to think manufacturers could work their way around the branding limitations with deliberate ambiguity. As others were quick to point out, there's really nothing that prohibits a laptop manufacturer, for example, from simply calling a device a "USB 3.2" port and failing to describe how much bandwidth it will provide to the user. The USB-IF's pleas notwithstanding, the only restrictions appear to be in the use of the USB-IF's logos, which requires passing the USB Compliance Program. Why this matters: There's one consolation: The new specifications are backward-compatible, meaning that you'll still be able to plug in an older USB device to a new USB 3.2 port. Still, the branding of it all is an absolute nightmare, and is an additional headache computer and smartphone buyers don't need.