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- Aug 20, 2006
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George, why did you sell Star Wars for only 4 billion?
The Force Awakens started screening on Thursday evening with hundreds of sellouts following months of massive marketing. Rival studios had been projecting an opening weekend above $250 million since midday Friday, but Disney has opted for a cautious outlook, asserting in the early afternoon that the seventh Star Wars movie would top $200 million and then pushing that to $215 million in the late afternoon.
The Force Awakens started screening on Thursday evening with hundreds of sellouts following months of massive marketing. Rival studios had been projecting an opening weekend above $250 million since midday Friday, but Disney has opted for a cautious outlook, asserting in the early afternoon that the seventh Star Wars movie would top $200 million and then pushing that to $215 million in the late afternoon.