I definitely agree with much of what D_E is saying. I for one am one of those small guys, barely doing 4k ppd with at the end of the month should be 500k points. It would be nice to target people like me, the lower end of the stick, but how is the question? What constraints can you put? It seems that we have 2 focuses now, new recruitment and sparking new life in our "small guys".
I don't think we can do both at the same time, but both are worth doing.
A Gladiatorial showdown between a 1/2 dozen low/mid lvl lurkers would be quit interesting.
Heck we might even get them to post.