When Microsoft unveiled its Project xCloud project, which lets users stream Xbox titles to a range of devices, many saw flashes of the world’s most popular streaming video service. That analogy, of course, was Microsoft’s plan all along: CEO Satya Nadella has admitted the project’s internal nickname is, quite literally, “Netflix for games,” and claims Project xCloud will be better than the competition due to the “huge” back-catalog of Microsoft-published Xbox games, success of Xbox Live, and the brand having a foot in both the console and PC space. "There are 2 billion people who play video games on the planet today. We're not going to sell 2 billion consoles," Spencer told Business Insider in an interview in June. "Many of those people don't own a television; many have never owned a PC. For many people on the planet, the phone is their compute device," he said. "It's really about reaching a customer wherever they are, on the devices that they have." For now, Project xCloud — the "Netflix for games" service Nadella spoke about — is still in development. Microsoft is planning to run public tests of the service in 2019.