TheCommander
2[H]4U
- Joined
- Apr 2, 2003
- Messages
- 2,999
Eventually those publishers like activision are going to weigh out the money they could gain by distributing themself. And more importantly then that they are going to start asking the question that developers are asking. Why have a publisher? This is why EA is going hard with origin how many times have they tried now? The reason is because in the absense of a distribution channel a publisher is nothing more than a mega studio. They have no value. If you were a studio and someone told you, hey you can pay 20% to valve and keep the rest, or pay 20% to valve and 20% to activision why would you ever hang with activision? The only reason left is because you have run out of funding for your game so you need to sell out to get more capitol. And lets be honest most games like this are not doing well anyway. Before you had the whole supply chain they offered of getting you into stores and making dvds for you and boxes and what not. This is why publishers feel threatened by valve. This is why valve needs to think hard about how they will play their cards.
And do not even get me started on longer term implications like the fact everyone and their buddy is making an "app store" now. Those will also start feeding into the competition for valve.
I wont be surprised if Blizzard-Activision release their own digiital distribution platform.