HardOCP News
[H] News
- Joined
- Dec 31, 1969
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The rumor mill says that Apple might be building a search engine and for some reason, people are acting surprised at the news. I dont know why this news is surprising, Apple is certainly capable of building its own search engine.
If you think about it, the idea is not so far-fetched: Apples Safari browser has 6-7% market share and currently uses Google exclusively as the search engine for both the standard and mobile versions on the iPhone and iPod. Through the maligned MobileMe, Apple has a suite of personal productivity tools that bring more traffic to them on a daily basis, which means there is a lot of searching going on without a lot of monetization on Apples part, according to Michael Arrington.