I agree Intel should have been chasing smaller and boutique customers a lot sooner. There are a few small good news bits... I mean they landed Cobalt2 for 18A from Microsoft earlier this year. They claim to have been retooling for better arm fabrication... I don't know we'll see. Intels fab business is a long way away from getting orders from anyone doing anything consumer facing I would think. I just don't think anyone is gong to put a lot of faith in them to pull off a big mission critical geneation of much of anything. Tooling up for third party arm is probably a good way forward. If they can please Microsoft... they could maybe rely on them to run many generations of Cobalt and perhaps even their AI accelerators. (I don't know if they have a second gen AI chip in the works... but if they do I would assume they are going to use TMSC again until Intel can prove themselves with C2) Other players like Amazon might be in the mix as well if they can show some results in that regard. Those types of products are a little less sensitive to defect rates, as they are internal use and not for sale chips... MS is still saving lots of money as they direct contract and only end user of the part. (I just mean they can afford to throw away a few dies.... they don't have tight margin targets like Broadcom would) There is a very big buisness in doing all the custom US data center CPU / AI stuff over the next handful of years... and ya most of it will be ARM, and perfect customers for Intel. (If they don't F the first big ones up... if MS walks away next year and contracts TMSC Intel is screwed)In theory Intel should be ahead as they spent tens of Billions securing the latest and greatest ASML fabrication equipment. So TSMC is using the old NXE 3600 D series hardware for their 2 and 3 nm processes, but Intel is using the brand new hot off-the-line ASML EXE 5000 series which is better faster stronger with a tighter resolution, and blah blah blah.
So Intel should be ahead with the 18A series, but TSMC has nicer design software, a proven track record, and all those things that big companies who are betting 10's of Billions of dollars on want.
Intel only got their 18A design software out the door to partners earlier this year, and nobody is getting anything worth putting on that node designed in a few months, Blackwell's design work started 4-6 years ago depending on the leaks, and that is only coming out now. TSMC has had its designs decoupled from the nodes for almost a decade now, Intel only recently made that change. Intel has been fishing for a whale to make their IFS profitable when really they needed a lot of little fish testing the waters.
Intel should have been trying to get Broadcom or Qualcomm to release their new lineup of microcontrollers and ARM chips on one of those nodes, most of those are still on Samsung or TSMC 12nm or larger, putting them on Intel 10,7,4 could have been an easy win, it would probably struggle to break even, but a chance of breaking even is a hell of a lot better than sitting idle and eating losses. It would at least show the world that it can be done, and they would then have 2 large and happy clients who could put larger more profitable projects in later after they were comfortable.