- Joined
- May 18, 1997
- Messages
- 55,719
Intel apparently is not happy with the marketing direction it has taken over the last few years. Certainly pretty drone light shows are fun to look at, but till this day I am not sure what that really had to say about Intel's products. Oregon Live is reporting that Steve Fund is getting the boot, although that is about all we know. Oooo, pretty lights. Thanks cageymaru.
Check out the pretty lights.
Under Fund, Intel's marketing shifted from its historical "Intel Inside" tagline to emphasize aerial drone lightshows and sponsorships at the Olympics, Super Bowl and other high-profile sporting events. Intel sought to use drones and 3D camera systems, neither of which are central to its business, to revitalize its brand and highlight practical applications for technology.
Check out the pretty lights.
Under Fund, Intel's marketing shifted from its historical "Intel Inside" tagline to emphasize aerial drone lightshows and sponsorships at the Olympics, Super Bowl and other high-profile sporting events. Intel sought to use drones and 3D camera systems, neither of which are central to its business, to revitalize its brand and highlight practical applications for technology.