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As far as the MS / market stuff I'm not trying to go off topic here. We can agree to disagree. Clearly you think the windows monopoly is good for gaming... your entitled to think as you wish. I know I'm not going to change your mind there.
-Personally, i like VERY much to compare between similar situations. This is -to me- , the most important method in order to conclude my results.
P.S. Anyway, i want to put it as plain & simple as i can:
The hole point of AMD's arguments is that their interests will be damaged if AIBs follow GPprogram and use different brand-names, right ? :
1) Does AMD have any current contract with AIBs, which forces the AIBs to use the exact brand-name on both NV & AMD products ?
If the AIBs don't have such an obligation towards AMD under their current contracts, then they have EVERY right to choose what brand-name they will use at their own products !!
also, ... IF what i claimed at 1) is accurate, then we can also go to 2) :
2) Who can prove , who will be damaged or not in the future? perhaps.... NVidia will be the one who will be damaged since perhaps, the brand-name that AIB partners will use for AMD's products, might prove much more popular than the NV's brand-name!! So, how exactly can be proved which brand-name is good & which brand-name is less good ?
and lastly..3) :
3) Doesn't a company -(NVidia in this case)- has the right, to use any legal means in order for her products to be distinguished compared to the competition?
Why both GPUs, GeForce & Radeon must have the exact same brand-name, whether this brand is called ROG or Aorus, or whatever ? !! Is this a free market or not? Why must NVidia has to tolerate their products to be sold under the same brand-name as their rivals ?
NVidia can also complain that this kind of current policy is damaging their own interests and advertisement, just like AMD complains for the opposite !!