These days I look for temperature to noise ratios. I'm not looking for extreme res while powering 15 monitors to fly a P-51 through 3D salt crystal rain drops. I want a relatively cool but quiet card with a functional non restrictive hot air out of the case shroud that doesn't require 5 layers of dynamat to restore ambient 0 noise levels.
I'd like to see some of the high end hotter running GPUs come with custom coolers like the CoolIT Omni or something else similar to it. The all-in-on CPU water cooling units for CPUs have been making a nice little splash (pun not intended) in the market and I would like to see the same happen with GPUs so a company offering them on a custom designed card would push that a little I think.
I would like to see the integration of the wireless spec for video into the video card directly, so that it could drive video to my HDTV or my monitor depending on settings via wireless.
I'm not a heavy gamer but i always buy a decent card for my build. All i truly care about is quet fans on my cards. Don't care how complex the heatsink is or if i lose another pci-x slot. Just want things quiet.
I think it's nice to have game(s) bundled with higher end cards, but I would much rather have other freebies like door knob hanger, note pad, pen, refrigerator magnet, nice case badge, and even mouse pad.