For the last few years they've done a several controversial decisions, including overhigh shipping deposits. Looks like they have a crisis
I wouldn’t be at all surprised if they were having some financial issues. Most (all?) AIBs got hit hard when mining crashed and card prices plummeted. Despite their previous place in the GPU space, EVGA is still a pretty tiny company prepared to basically every other major AIB on the market. Asus, Gigabyte, MSI, etc can afford to take a hit and can afford to keep going with low margins, someone like EVGA is not in as good a position to do so.
On another note: I wonder what their RMA rate was during the mining craze.