Landmark is crowdsourced construction of the EQN environment, except that SOE is cashing in twice, they get your designs without having to hire designers themselves, and they get you to pay for providing them with designs as well.
From where I am looking one would have to be a real chump to pay SOE to do their work for them.
We're chumps because we'll pay money for a game that we enjoy? It's like an ultra-ridiculous Minecraft. Why would I NOT play?