People aren't "triggered" that there was a woman on the box. People keep saying this for some reason. Nobody who is upset is upset, "because there is a woman on the box."Of course its about making money, as they're legally obligated to do for their shareholders. And the internet outrage bandwagon that's now masturbating violently to the latest contrived controversy only have themselves to blame. I say contrived because it's almost as if the manboob brigade on reddit is entirely too predictable, and knowing that they could put a woman on a boxcover or as a playable avatar and instantly trigger them, seems to be playing right into their marketing and awareness campaign far more than a conventional campaign ever could.
Either they were going to release another AAA MP shooter - which people expect to be supported at least two years with new maps and modes - and it would cost $110-120 for the base game (the bitching would never end), or as they've done in the past charge for optional DLC's and map packs (or $50 Premium) and deal with people bitching about "fragmentation" of the playerbase). Or the last bastion, monetization through customization, which seems to be the least offensive and best working scheme for other AAA games engaged in the practice.
Let's face it, if the monetary reward for the developer's work were left up to the average, fickle gamer ("make the game free, the add-on maps and modes free, free skins, free customizations, free mods, free servers, support it for 20 years, work for free too, I'm bored) then these companies would be bankrupt.