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OC3D is reporting that AMD is changing pricing of its RX Vega video cards in the UK. The quote from Overclockers UK's "Gibbo" follows.
This time round there is no early adopter tax, quite the opposite on the stand alone black card, so do be quick.
We've also made some bundles as well, these bundles feature NO DISCOUNT, what you get is two AAA titles known as Prey and yet to be released Wolfenstein II PC games, worth a solid £50 between them. Well I lie, they include the Black Card which has £100 discount up front, so by buying the bundles you get the black card at the launch discounted price, but also score the two free games. This is also same case for the Samsung & VEGA monitor bundle, it includes the black pre-discounted card, but also scores you the two free games.
OC3D goes on to say this:
The long and short of it is that Vega's price increase is not due to high demand, miners or retail price gouging, it is from AMD themselves. This raises a lot of questions, which hopefully be answered by AMD in time.
Before everyone starts going ape over this, at least here in the USA, let's discuss some things. First and foremost AMD has very little control legally over the actual retail pricing of its products. FIt is illegal for AMD to dictate retail pricing. MSRP is just that, "Manufacturer SUGGESTED Retail Price." Surely there are some loopholes in exactly how this is applied in different industries here in the USA, mostly being that if a retailer is not selling at MSRP, that the retailer gets cut off. However when it comes to video cards, this does not ring true with the actual retailers of these video cards being extremely narrow, ie. Amazon and Newegg.
Questions concerning video card pricing have certainly come up before, and NVIDIA has its own way of going about that. And worth keeping in mind is that AMD does not actually sell any products in the retail market like NVIDIA still does today.
And while this retail pricing strategy might be happening in the UK with AMD cards, it is not legal for it to happen in the USA. We have reached out to AMD for comment.
Now the good and bad news, the good news is AMD are rebating early launch sales to allow us to hit £449.99 on the stand alone black card which has no games. This is a launch only price which AMD at present are saying will be withdrawn in the near future, when if it happens is unknown, but remember do not be shocked if the price jumps nearly £100 in a few days.This time round there is no early adopter tax, quite the opposite on the stand alone black card, so do be quick.
We've also made some bundles as well, these bundles feature NO DISCOUNT, what you get is two AAA titles known as Prey and yet to be released Wolfenstein II PC games, worth a solid £50 between them. Well I lie, they include the Black Card which has £100 discount up front, so by buying the bundles you get the black card at the launch discounted price, but also score the two free games. This is also same case for the Samsung & VEGA monitor bundle, it includes the black pre-discounted card, but also scores you the two free games.
OC3D goes on to say this:
The long and short of it is that Vega's price increase is not due to high demand, miners or retail price gouging, it is from AMD themselves. This raises a lot of questions, which hopefully be answered by AMD in time.
Before everyone starts going ape over this, at least here in the USA, let's discuss some things. First and foremost AMD has very little control legally over the actual retail pricing of its products. FIt is illegal for AMD to dictate retail pricing. MSRP is just that, "Manufacturer SUGGESTED Retail Price." Surely there are some loopholes in exactly how this is applied in different industries here in the USA, mostly being that if a retailer is not selling at MSRP, that the retailer gets cut off. However when it comes to video cards, this does not ring true with the actual retailers of these video cards being extremely narrow, ie. Amazon and Newegg.
Questions concerning video card pricing have certainly come up before, and NVIDIA has its own way of going about that. And worth keeping in mind is that AMD does not actually sell any products in the retail market like NVIDIA still does today.
And while this retail pricing strategy might be happening in the UK with AMD cards, it is not legal for it to happen in the USA. We have reached out to AMD for comment.