This is what the majority are saying, that if you produce something worth watching or listening to, people will pay for it. I went and saw Avatar 3d with my two kids, only movie in 2009. Our town had the 2d version, so for Christmas we drove 350 km to Vancouver and it was worth every penny. Bono is a has been since the Joshua Tree and is slowly sliding into oblivion, May he RIP. At this stage of the game he should keep his mouth shut and let people remember him from the good old days. Now he just spews out what he gets paid to do, to stay in the lime light, so people don't say Bono Who.