ASRock, MS,I and the worst of them all, Gigabyte don't cut it for me when building an Intel system. I only go for ASUS boards, always.
Ignorant. Never had the need for "support", It's not asus, it's the end user that can't read the manual or ends up breaking the board, been using ASUS since 2000, never a single issue. Never!!!
IYO? Clearly you don't have any experience with custom WC loop. Aren't very useful? LOL.
Dumb. They all have good boards and bad boards. Asus right now is the current champ of worst support service.
And as for the board, I wouldn't because I think it's pretty ugly and collector's editions aren't very useful in the mobo space imo.