I own a RX 480 and I love the card but when the Bit Coin market boomed the price of RX 580's skyrocketed. This left Nvidia cards like the GTX 1060 as the better bargain during the Bit Coin boom. RX 580's and 570's are starting to creap up in the Steam Hardware Survey, suggesting that people are now starting to pick up these bargains. But as an owner of a Vega 56 and Fury card I can say that AMD doesn't deserve the same money as Nvidia. OpenGL performance is still shit on Windows, but perfectly fine on Linux. For a while people had serious stability problems, particularly on Radeon VII. Until AMD fixes these things, they don't deserve the same money Nvidia is asking for.
The high end market is not the market. Looking at Steams Hardware Survey the market is the GTX 1060, 1050, 1050 Ti, 1070, 1650, and 1660 Ti. In that order from high to low. Meaning anything $250 or less. RDNA2 will disrupt shit. The RX 480 was a market disrupter. The GTX 970 was a market disruptor. Not the GTX 1080, or RTX 2080, or the Radeon VII. Unless AMD plans to release a RDNA2 based card at $250 with Ray-Tracing support, then nothing will change. The graphics card that Nvidia and AMD need to beat is the RX 580, as of right now it stands as the single best performance per dollar card on the market. The second card to beat is the GTX 1060.
I have more faith that Intel will be a bigger market disruptor than AMD. Intel has to try really hard if they want any market share.
Not sure why you think Intel would have more chance, lol. I mean... They completely missed their target already on a low end discrete GPU (they they still don't have their 10nm capacity figured out, 7nm just got delayed. I doubt they will release a discrete consumer GPU before 2022 if they don't pull the plug by then for bleeding off resources. And now Raja is leaving... Maybe Intel just figured out he he wasn't worth what they thought he was or he figured out Intel is Intel and he can't get his job done. Either way, it doesn't speak well of an incomplete/delayed project. This is all rumors, but I have much more faith of AMD disrupting than Intel at this point (and disruption is a relative term, you can create ripples/disruption in a calm lake with a small rock, doesnt mean the lake is completely gone).